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Music sample store sees an impressive 566% increase in PPC conversions

Leading dance music sample store aims to increase online sales through paid and organic search campaigns

We were contacted initially by Pete at DMS to help with optimising his new site after redesign. The client was wary of loosing his rankings with launching the new site and wanted to ensure a site migration did not lead to traffic or ranking loss. The client also wanted help with setting a digital marketing strategy, focusing on SEO initially and then PPC. Dance MIDI Samples very much wanted to increase their market share and attract more customers for search terms that their competitors were ranking for.

The initial brief focused on ensuring the site was not harmed during site migration and to help make the most of that website investment by driving more search engine traffic to the site to increase their music sample sales.

17 %

increase in organic conversions


page 1 rankings

566 %

increase in paid search conversions

What we did

SEO – We analysed the new site and legacy site, and put in place a stringent migration plan, concerning core SEO elements, including URL redirects, meta tags and content migration. We also thoroughly testing these changes were correct before launch. When the site launched it immediately gained further search engine rankings and proved Return. We reviewed core elements on the site after launch, from advising on mobile responsiveness through to site speed, page optimisation, keyword research and conversion/usability improvements. Organic traffic has soared as evidenced by the 627 page 1 rankings .

PPC – Identifying qualified and niche market areas, In Front Digital setup and optimised monthly PPC campaigns targeted to particular sample products and technologies. We have increased PPC visitors and boast a massive 566% increase in paid conversions, whilst remaining within our project budget and exceeding expectations.

“Fantastic online marketing and SEO – we’ve been with In Front Digital since their inception and gained great results! Friendly, highly professional staff are a breath of fresh air. Highly recommended!”

Pete Richardson, Owner,

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