easyfundraising team
the easyfundraising brief

Fundraising website looks to increase its visibility in the Search Engines.

Initially working on a consultancy basis with Easy Fundraising, we quickly showed our worth with the resolution of a number of technical problems, which led to greater site indexing within the search engines.

From this we we helped to identify areas of growth and put in place a monthly managed SEO service, where we targeted these areas in terms of improving the user experience, engagement and increasing search engine traffic. We were also tasked with working towards a set framework of KPIs for the client in order to assist in the tracking of return on the project.

30

Top 5 ranking keywords

40

Keywords on page 1 of Google

70%

Increase in Signups

100,000

additional organic, non-brand keyword visits
JBP_9742

What we did

Working with the client we helped to identify various elements to help improve the SEO within the website, namely:

Consultancy – We provided ad-hoc support on competitors, market research, strategies and troubleshooting technical website concerns

On Page elements – We provided recommendations on URL indexing, canonical tags, site architecture, page optimisation, content optimisation, landing page optimisation and analysis

Off Page elements – We ran strategies and successfully built relevant, quality external site partnerships that helped to increase referral traffic and links to the site, which aided keyword rankings

KPI Reporting – Adding value and saving the client time working to their reporting framework

“Fantastic advice and great execution. Matt and his team managed to really boost our ranking which had an immediate impact on the bottom line.”

Gary Thompson, MD, EasyFundraising.org.uk
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