What we did
We reviewed the site and carried out a technical audit, addressing the sites short comings both in terms of SEO and design/usability. From here, we worked with the developer to get these changes implemented.
Alongside the marketing team, we agreed KPIs for the campaign and selected targets to achieve in order to drive results to the site. As part of this, we optimised the sites pages for selected keywords, implemented off page campaigns to stimulate relevant traffic to the site and increased sales through page 1 rankings.