Why does my business need PPC consultancy?
Understanding your paid potential
Adwords is constantly changing and it can be a full time job for business owners to stay on top of changes in their own industry, let alone in the Paid search space. Our experts can help to apply recent changes to your campaigns and help you to improve your existing PPC campaign, identifying if it is setup correctly or performing as it should.
Paid search advice
AdWords campaigns are often not well optimised and some can lack even basic link and conversion tracking. We will help you to get more out of your paid search campaigns but quickly identifying ‘quick wins’ to help save you budget waste or improve your CTR.
PPC consultancy: The process
Requirements & Business Aims
The first part of PPC set up should be to decide on your goals and aims. We can help you to review what the best goals are for your business and what you want to achieve. We can make these realistic aims and can then help you to understand how you can set up or re-optimise your existing AdWords account in a way which reaches these goals
Review of current PPC Health
We can look at your existing campaigns, ads, adgroups and keywords. We can assess the areas which are not set up to achieve your goals. We may look at competitors and identify areas which may need further optimisation.
Devising a PPC strategy
Once we have completed our initial assessment, we can help you to improve and implement the areas which are holding you back or depleting budget unnecessarily. We will devise a well researched strategy for you which will include key change suggestions to help improve your paid ROI.
Review of strategy
Once the new strategy is implemented, we can carry out assessments to ensure the suggested new strategies are in place and working to a high performance level. This could be through a KPI report after implementation of the strategy.