PPC Insights - Page 3 of 4 - In Front Digital

Benefits Of Dynamic Search Ads in Google Ads

In our previous guide on how to write great PPC ads, we discussed how you can use dynamic search ads to further enhance your campaign. In this article we are going to […]

The Anatomy Of A Great PPC Ad: How To Write Great Text Ads

PPC can be an extremely effective and powerful marketing method if set up and managed correctly. Unfortunately, consumers don’t see all the behind-the-scenes work you’ve put in. All they see are your […]

Why Do Users Click On Paid Search Ads?

A study has recently been released that delvers deeper into user behaviour in terms of why users click on paid search ads and the main reasons which sway them to click on […]

What To Do If Your Google Ads Campaign Isn’t Working

Here at In Front, we always recommend a combined PPC and SEO strategy for maximum reach and ROI. SEO isn’t an overnight process, so whilst your SEO takes its time to deliver […]

How To Fix A Disapproved Ad in Google Ads

Whether you’re a PPC pro or a newbie, it can be confusing when you’ve set up your ads and Google flags them as disapproved. What have you done wrong? Google is cracking […]

Get More Local Customers With These PPC Tips

The digital world allows us to reach people far and wide, but what happens when we want to target local customers? PPC can be costly with not a lot of return if […]

Small Businesses vs Big Brands: How Small Businesses Can Win at PPC

Competing against big brands as a small business can be difficult; these business giants are notorious for having dedicated in-house marketing teams with a large budget to play with. Due to this, […]

How To Manage Your PPC Budget

One of the most common questions we hear from our PPC clients is “how much budget should be assigned to my PPC campaigns?” When it comes to PPC advertising there is no […]

5 Simple Google Ads Changes You Can Make Right Now To Save Money

Feel like you’re pumping budget into your PPC campaigns and getting nothing back? PPC is a great way to get quality leads to your website but if set up incorrectly your PPC […]