PPC Insights - Page 2 of 5 - In Front Digital

What is PPC Automation and What Does it Mean for Your Campaigns?

In the ever-evolving landscape of digital marketing, Pay-Per-Click advertising stands as a crucial component for driving traffic and enhancing visibility for businesses online. With the surge in data and the increasing complexity […]

How To Improve Google Ad Relevance

The competitive nature of Google Ads means that advertisers are in constant competition for the top positions in the search results, all wanting those important impressions and clicks. Achieving the lucrative top […]

3 Ad Copy Mistakes To Avoid

Any successful advertising campaign is based on a solid strategy. However, without thorough testing of your ad copy you could be missing opportunities to grab the attention of potential customers and encourage […]

The Benefits of PPC

In the digital age where visibility is key, the competition for the top spot in Google is fierce. What if we told you that you could appear at the top of the […]

How To Spring Clean Your Google Ads Account

It’s that time of year where you’re working through your house, wardrobe and office to declutter all the mess from your life that doesn’t add value and distracts you. Whilst you’re at […]

What Every PPC Newbie Needs To Know

When first looking into PPC and setting up your campaigns it can be a massive learning curve, but mostly it can be overwhelming. With so many settings and options to adjust to […]

How To Use Dynamic Keyword Insertion in Google Ads

What is Dynamic Keyword Insertion? Keyword insertion is a functionality provided in Google Ads which enables advertisers to replace a word or phrase in their ad with the search phrase that the […]

How To Stop Wasting Google Ad Budget

TPPC advertising can be a great accompaniment to your SEO campaign and lead to even more brand awareness, leads and traffic. However, if you aren’t seeing any ROI then you might feel […]

The PPC best practices that you should be utilising in 2020

With the new year officially in full swing, you may find that now is a better time than any for your business’ PPC campaigns to undergo a strict review, analysing best practises […]