hns signs
hns-brief

Bespoke Sign Manufacturer increases enquiries by 62% through targeted SEO & PPC digital campaigns

We initially worked with Michelle and the HNS team to help her increase business from digital marketing channels. Upon understanding the requirements, the campaign focused on increasing the SEO results of particular keyphrase positions.

The remit was wide, as we considered PPC, legacy SEO work and a new site launch that all had to come together to be managed and improve the business offering. Previous SEO marketing agencies in Birmingham, had not delivered for HNS and they were sceptical of achieving results with us. On the flip side, we could see that we were inheriting poorly structured campaigns but were confident of delivering this client, industry leading results and market dominance.

35

Page 1 Rankings

161%

Increase in traffic

62%

Increase in enquiries
JBP_9798

What we did

Working with Michelle and her team, we quickly identified opportunity within keyphrase markets and low hanging fruit. Within the first 2 months, this enabled us to make drastic improvements on the amount of quality enquiries that were received.

Initially we focused on optimising the website to increase the site’s authority and quality of supporting content on the website. This helped to quickly increase rankings of the site, which translated to increased traffic and enquiries. From here we worked with the developers to improve the conversion rates on the site.

The project success enabled us to trial a PPC, or paid search campaign, whereby we focused on profitable sectors and managed to get considerable conversions from this strategy. We also targeted specific demographics and tailored marketing material to these business users to help drive further, quality enquiries.

Thanks to In Front Digital, we have been able to double our turnover within targeted industries through SEO and pay per click UK wide, and in a relatively short time frame.
We now rank higher than our competitors with our chosen keywords and have a greater understanding of what is needed for ‘good content’ with SEO in mind.

The In Front Digital team are great to work with as they remove the jargon and will do what ever they can to help. They also produce detailed monthly reports which really help you to see how they have improved your sites ranking.

Having previously been a SEO skeptic, I now recommend In Front Digital and SEO to every business owner that I know.

Michelle Henry, Director, HNS Signs
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