Driving Growth with Google Product Ads & Performance Max: Hand-Cleaners
Washroom supplier sees large increase in ROAS and sales from PPC and SEO campaigns
Washroom supplies are a competitive market on Google and so helping a small brand compete against bigger brand PPC budgets was no small feat.
Excalibur wasn’t getting value from their existing agency, so asked us to be savvy with their spend on their SEO & PPC campaigns. Our unique and strategic approach helped to make their PPC spend as efficient as possible, delivering solid month on month growth and sales.
ROAS
Page 1 keywords
increase in web traffic in 12 months
What we did
We developed a data driven Google Ads strategy focused on scaling online sales through Performance Max campaigns and ongoing Google product feed optimisation. By improving product data quality, refining campaign structures and leveraging audience signals, we increased visibility across Google’s channels and drove higher-quality traffic. Continuous optimisation and performance analysis helped maximise return on ad spend and deliver sustained e-commerce growth. 🚀
We helped Excalibur to maximise the performance of their Google Shopping campaigns. Our strategic approach to Performance Max and product feed optimisation delivered stronger visibility, increased conversions and a significant uplift in online revenue.
Matt Day, Director
