SEO Factors

SEO

What is SEO and What Impact Can It Have For My Website?

Get Noticed

Gain greater visibility in the search engine results for terms that your users are searching for. If your not on the first page then potential customers do not know that your business exists!

With SEO you can rank highly on page 1 of the organic search results pages, which means more cheaper traffic long term as you do not need to pay for ad positions which means you will achieve a greater ROI with SEO than with PPC.

Grow your Business Online

If you rank close to the top of the search results page, then you will gain more traffic to your site and could turn that traffic into potential, new, customers.

Get In Front of Competitors

If your competitor is consistently appearing above you on page 1 in the  search results pages then they are increased their brand awareness and taking business away from you.

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Reasons to choose In Front Digital as your preferred SEO Supplier Agency

  • Google Partner - we adhere to Google's stringent best practices

  • Free initial SEO Consultancy - Get analysis on markets, competitors and find out how to compete before you start

  • Our staff are Google Analytics Certified so we can recommend how to improve user experience, i.e. increase the current conversion rate for traffic you already have!

  • In-depth KPI reporting so you know what we are doing and what impact your SEO is having

  • Our SEO experts are honest and realistic with what can be achieved. We estimate your likely return before we begin

  • We focus on all the SEO factors, not just links and we do not neglect on page or content development, its crucial for long tail success!

What is Search Engine Optimisation?

Definition

The abbreviation SEO is short for “Search Engine Optimisation”. The process of SEO is about helping to optimise a website in order to get increased search engine visibility and therefore more search traffic from the non-paid part of the search results. This is often referred to as organic or natural search traffic. Being higher on the first page naturally leads to a higher Clickthrough Rate (CTR) then if you were at the bottom of page 1.

Algorithms

All search engines, i.e. Google, Bing and Yahoo! will rank websites on its search results pages according to its own set of factors, often called algorithms. These algorithms are factors that are scored against a particular website or web entity in terms of what the search engine’s deem to be relevant to the user or the search query. This means that videos, news posts, images, social media, maps as well as website listings could all feature.

Factors

There are a number of factors that determine a site’s position in the search engine results pages. We discuss some of the more common below:

On page factors: title tags, meta tags, heading tags, image naming (alt tags, and file names) and website content.

Usability & Site engagement: bounce rates, conversion rates, average time users spend on the site/page, site speed and page load.

Off page factors: external links, link quality, link relevancy. Google deems links to be like votes for your site. So you need good ones.

Content development: video marketing, long tail content development, blog management and  landing pages

Social Media Engagement: number of followers, url shares and engagement on posts on the main social channels.

SEO Blogs

Is the rise in featured snippets harmful for organic results

Image Source: https://www.flickr.com/photos/aaronpk/8478394685/

Are featured snippets lowering organic clicks?

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Stuffing your post with keywords can get you into trouble

Image Source: https://www.flickr.com/photos/haslamdigital/17191280202/

Google warns again about ‘bad’ links

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What are verified customer reviews

Image Source: https://www.flickr.com/photos/gaylabaer/10960458656/

Implementation of verified customer reviews

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Should small businesses rely on social media

Image Source: https://www.flickr.com/photos/aicomputin/7767546188/

Should local businesses rely totally on social?

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Which engagement platform provides better conversions?

Are review sites more beneficial than search?

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Spam and hacking potential increased during last year.

Image Source: https://www.flickr.com/photos/gjulian/4805206532/

Spam is on the increase – again!

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Do you need https to rank on page 1?

Image Source: https://www.flickr.com/photos/cogdog/22472196399/

Can we now conclude that https is the way forward?

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Fake news gets a greater spotlight

Image Source: https://www.flickr.com/photos/misskiller/3260650941/

Google’s step up on the fake news problem

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