Why does my small business need SEO services?
Target specific locations
Most small businesses will often target the area they reside in, meaning that they do not need to pay for costly UK-wide SEO on terms that they have no interest in ranking for.
For instance, consider the term ‘florists Birmingham’ – this is far less competitive then ranking for ‘florists’ for a local Birmingham based florist. By being super-targeted like this it can help the In Front team to keep budgets competitive, achieve timely results and formulate strategies that are in line with the client’s business goals
Mobile users search for local business
According to search engine watch, 1 in 3 mobile searches on Google are for local businesses and users looking to convert (i.e. directions, contact information etc). If your local business does not prominently appear on Google MyBusiness (formally Google Places and Google Maps) then you will lose out on this potential customer stream.
Bring in more customers
To flourish, any business needs to have the opportunity to attract customers but if you aren’t appearing where your customers are searching then how can you even compete?
At In Front Digital, we help to level the playing field and successfully help small businesses compete with larger corporations and dominate in the areas that matter to them, i.e. their local area. See our case studies for details of clients we have helped to build and transform.
Small Business SEO: The Process
Keyphrase Research
We will work with you to understand your business goals and from this carry out in-depth keyword analysis in order to understand the terms that are being searched in your locale. These key phrases will often deliver solid levels of traffic when 10-15 of these are seen as a whole.
Google Listing Setup
Creation and optimisation of Google My Business listings (formerly Google Places/Maps).
We also carry out listing setup on Yahoo! and Bing local map areas as well as OpenStreetMap (where applicable)
Advanced On page Audit
Any website that wants to rank in Google needs to be optimised and the key elements we will review include title tags, meta tags, header tag, content, image naming and alt tags.
We will also look at local optimisation elements such as geo-tagging images, adding driving instructions through Google maps and local structured markup (Rich Snippets).
Local Links
We will build links to your site from local websites that are relevant to you. We will ensure that your site has Name, Address, Telephone (NAP) consistency across a host of service directories and forums (citation listings). These act as votes to your Google MyBusiness listing and to help you boost authority in these locations.
Local Content development
We work with you to produce local content that your customers want to know about and engage with. Whether that be local FAQ pages, ensuring your local event is getting the love it needs to improving keyword occurrences on your website for improved location relevancy
Reputation Management
Provide you with a strategy to obtaining online reviews on Google in order to help improve your local standing and authority against competitors. This is vitally important and should not be overlooked.
