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How to use Colour Psychology to increase your Conversion Rates

There are several factors known to play a role in online success, however, one you may not have considered before is colour theory. It’s no secret that, in past years, the internet has come to heavily favour the aspect of aesthetics; if your website is not visually appealing enough, many users visiting your page will […]

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How can Google Reviews improve your SEO?

Google reviews are a feature within Google Maps and Google My Business that allow your customers to publicly post reviews across the Google platforms detailing their experiences with your business and the services and products on offer. These reviews offer up a great way for service focused companies to highlight their unique selling points and […]

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The Issues behind Duplicate Content

  Duplicate content can be defined at the publication of large blocks of nearly identical or matching content to multiple domains or other website pages. If you publish a piece of writing to one site or domain, and then upload the exact same content to another website, you will have created duplicate content. From an […]

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Why has your Website’s Traffic dropped?

Do you find yourself concerned that your business’ website traffic has seen a decline? There are multiple reasons as to why the number of users visiting your site could have dropped, making resolving the issue a complex matter. Below, we have compiled a list of some factors known to cause problems in this area, hopefully […]

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How do Remarketing Campaigns work?

Remarketing campaigns can provide a great way for business owners to reconnect with a segment of potential customers that have already been seen to visit the company website, but are yet to complete a conversion or purchase beneficial to the business. Remarketing is an efficient and effective system that allows for the marketing of your […]

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What is a Negative Keyword Match-Type?

Within the world of PPC and Search Advertising, negative keywords allow for users to better-refine their bidding strategies, allowing for bids to occur only on intended and relevant searches as to minimise spend, wastage, and maximise reach to potential customers. Below, we aim to discuss the differences between negative match-types, explaining how they work to […]

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