Over the last 2-3 years, Google have been using brand signals to determine which websites rank in the search results. Whilst we never know for certain what Google is looking for behind the scenes, statistics have shown that businesses with more branded searches (search queries that contain their brand name) have higher rankings as they […]
As an eCommerce business, driving online sales through your website should be your number one priority. A good quality website can be quite the investment, so make sure you’re getting the most out of it by implementing these 10 things to increase online sales! Spend time on your sales copy Potential customers aren’t solely basing […]
One of the most important steps in a successful SEO campaign is selecting the right keywords to optimise your website for. In order to increase the amount of relevant traffic to your website, your website needs to be optimised with the keywords that potential customers will be searching for. Without proper optimisation, users searching for […]
As a local business, your Google My Business page is an important tool to help drive customers to your physical and online stores as well as gaining valuable visibility by potential customers in your local area. Whilst statistics show that only 5% of Google My Business listing views result in a call, click or enquiry, […]
Since the Covid-19 pandemic began in mid-March in the UK, businesses and consumers have been affected by these uncertain times. Businesses have never been hit with such a dilemma and those who aren’t deemed essential businesses are sadly losing 100% of their sales due to not being online. A strong example of this is Primark. […]
What is an XML sitemap? An XML sitemap is a map of all the pages on your website that you want Google to find and index. Having a properly formatted and complete XML sitemap is important for SEO, especially if your internal linking isn’t very good. Your sitemap will lead Google straight to the important […]
