One of the most important steps in a successful SEO campaign is selecting the right keywords to optimise your website for. In order to increase the amount of relevant traffic to your website, your website needs to be optimised with the keywords that potential customers will be searching for. Without proper optimisation, users searching for […]
As a local business, your Google My Business page is an important tool to help drive customers to your physical and online stores as well as gaining valuable visibility by potential customers in your local area. Whilst statistics show that only 5% of Google My Business listing views result in a call, click or enquiry, […]
Since the Covid-19 pandemic began in mid-March in the UK, businesses and consumers have been affected by these uncertain times. Businesses have never been hit with such a dilemma and those who aren’t deemed essential businesses are sadly losing 100% of their sales due to not being online. A strong example of this is Primark. […]
What is an XML sitemap? An XML sitemap is a map of all the pages on your website that you want Google to find and index. Having a properly formatted and complete XML sitemap is important for SEO, especially if your internal linking isn’t very good. Your sitemap will lead Google straight to the important […]
Migrating a website can be a big task and requires a lot of behind the scenes management to run smoothly. Once all the URL and design elements are complete, transferring your domain in Google Search Console is your next crucial step. When you move from one domain (or subdomain) to another, you need to use […]
Working to ensure that your company’s website is intriguing and of interest to your visitors can sometimes be a difficult task. With so many varying factors each playing a role in the overall performance of your site, how do you know which strategies will work best for you and what you should be implementing into […]
