Instagram has quickly become one of the most popular and most used social platforms in recent years. Many businesses are waking up to the realisation that they can tap into a whole new demographic of potential customers by creating an Instagram strategy. Unlike its counterparts, Instagram isn’t the place for the ‘hard-sell’ approach. Instagram’s demographic […]
What is Google My Business? Google My Business (GMB) is a free Google service designed to help promote local businesses in the search results. This tool enables business owners to manage how they appear online across Google and make their business stand out in an increasingly competitive market. Not only for large enterprises with multiple […]
We all know that content is key for SEO success, however, videos can help enhance your SEO performance and overall customer engagement. Video content can add additional value to your content and help humanise your brand to new and existing customers, creating an all-important brand persona. A study by Oberlo has shown that 54% of […]
Every successful SEO strategy is based on a solid set of keywords. The first step of strategy creation is keyword research and finding the best terms and phrases to optimise your website for to gain the most traffic and revenue. However, to stay competitive you must regularly review your SEO keywords. Adding in new keywords […]
Successful organic rankings are built on a solid SEO strategy and clear business goals. When your performance starts going awry and your strategy no longer seems up to scratch, it can feel like a waste of time and investment. It is important to remember that search engines and the algorithms they use to decide who […]
PPC advertising can be a very successful method of advertising your business and can give you immediate results. Paid ad campaigns are often used in place of or as well as SEO, which takes a longer time to reap results. We recommend a combined SEO and PPC strategy as it is the most effective way […]
