Webmaster Tools gets a new name

The latest news to surface the SEO world is that webmaster tools is now going to be called “search console.” This change will happen gradually with full effect being noticeable in a few weeks.

Google’s rationale behind changing the name is actually quite clever. They are conscious of what connotations can be associated with a name, and have decided that ‘webmaster tools’ was actually quite limiting since the programme is used by a wide ranging audience not just webmasters.

Webmaster tools has been known as such for over 10 years, so it is arguable why it has taken Google so long to become aware of the above concept, but in the era of being strictly correct and precise, at least it is now fully accurate!

To learn more about webmaster tools / search console and related topics, visit our analytics consulting page.