As we go into February, it’s time to look ahead for what is in store for SEO during the rest of the year. These predictions will help to provide insight on useful SEO tactics that will produce the most profit, revenue and advantages for you and your business going forward this year. So, , let’s explore and see what we can expect in terms of SEO, for 2020.
BERT & user optimisation
The recent launch of Google’s BERT update last year, received a lot of recognition from many SEO specialists, as it is so important to optimise content produced for the BERT update.
This involves analysing content that has or is still being produced, and looking at it from a user perspective. In short- You should be focused on delivering optimisation around the user, and how the content produced is to be delivered, through looking at user access points to bring their content more in line with it.
The BERT update has shifted the focus from sting matching, to genuine user intent matching. This could be a result of search queries becoming the main foundation of a lot of content that is produced. This could mean that search engines will look towards intent research, rather than keywords during 2020.
This update has meant that businesses will focus more on the intent of a user, and use that to optimise their content for their customers needs, increasing the chance of capturing and converting potential customers or clients.
User experience and technical SEO
Another trend which should be noted is the focus on user experience and technical SEO strategies in 2020. This trend encompasses everything from interactions in the SERPs, the landing pages on your site, to how customers interact with any remarketing schemes set in place for when they leave your site. Keeping in mind your customers experience throughout their interaction with your business, from the very start to even after they have left your site, will benefit both you and the customer’s experience. This should leave them wanting to go back to your site for the good experience they had, and for any other services you can provide for them.
Technical SEO is fundamentally entwined with user experience, as it helps us to optimise our pages and website for the best user experience possible. Things such as site speed and loading times are critical to customer experience, and can be a make or break factor for them when on your website. Keeping on top of these things will provide a much more inclusive, efficient and productive experience, increasing your chances of conversions and retainment.
Optimised content of high quality
Content is one of the most integral parts of SEO. From internal linking and what type of links we build, to site structure, content effects everything we do involving SEO.
To make your content successful, you need to start with relevant topics that aren’t repeating what you have already put out. Repetition in your content is never a good thing, even if you are taking on the same subject from a different perspective, as this leads to internal conflict within the rankings which can result in neither ranking highly in the SERPs.
You need to focus on making your content the best and most relevant source of information for whatever topic you are writing about, allowing you to rank much better for long tail search queries and thereby building up your site authority.
It is important to focus more on delivering a naturally flowing, relevant piece of content that addresses the topic you are talking about well, rather than focusing on ranking for particular keywords in each content piece you write.
Mobile SEO
Although this could be considered relatively old news, there are plenty of sites which have not optimised their site for mobile friendliness.
A good way to make sure your mobile SEO is up to scratch when building sites, is to make them for mobile’s first, and then optimise them for desktop compatibility, as there is no need to optimise for speed once launched.
“SEOs need to be looking at real, mobile search results, to know what they are up against, what kind of traffic they can expect, and what kind of optimization will actually be successful at impacting the bottom line,” said Cindy Krum, CEO, MobileMoxie.
This shows how important mobile optimisation is, and the affect it can have on your site and business. If you haven’t optimised for mobile usability, now is the time to do so.
If you are looking to develop your SEO further, be sure to contact In Front Digital, whether it is for SEO for small businesses or large scale operations, we can provide the results you need.