Why Do I Need an SEO Audit?
By performing an in depth website audit, we are able to analyse your website right down to the deep pages where problems often occur undetected. We analyse your site from a user perspective and take a look behind the scenes to see which elements could be hindering the performance of your website. All our findings will be reported to you in a PDF document of primary and secondary priorities for you or your developer to work through and implement.
Know where to optimise
Our technical audit process includes checking your site against 58+ known Google search factors including mobile readiness, site speed and broken links. Within the audit document, we will produce a summary checklist of all changes that should be implemented to unlock the true SEO potential of your website. We will also create wireframes of visual elements that should be added to your website to increase your conversion rate.
SEO Audit: The Process
In the first section of your SEO audit we will begin analysing your website at domain level for common URL issues. These include duplicate URLs, case sensitive URLs and non-friendly URLs. Search engines find it difficult to understand dynamically generated URLs so it is important that you have a clear navigation in place for both users and search engines. In this section we will also check the status of your robots.txt file and XML sitemap to ensure there are no conflictions.
If you are planning to migrate to a new site, you are going to need to have a clear process and strategy in place, to ensure all important elements are copied over to the new website. In this section we will outline the most important factors that must be put in place before the new website can be launched so your search rankings are not negatively affected.
Potentially the most important section in terms of recent SEO developments confirming that content is a main ranking factor, in this section we will analyse the content on your webpages and highlighted areas that could be improved. Areas covered include title tags, meta descriptions and the keyword density of your main pages.
In the fourth section of your website audit we will report on the authority of your domain in terms of off page factors. Links can have a big impact on your online visibility especially if you have many bad or poor links to your site. Having quality and relevant links can help Google define the topic of your site and see that your site is a trusted authority site for users in your sector.
The usability section of the technical audit can help you identify why you may have a high bounce rate (percentage of users who visit no more than 1 page of your site then leave) and areas which could be improved to address user site metrics (including time on page and conversion rate). In this section we will focus on the visual aspects of your website, providing you with suggestions to help improve your landing pages with clear and thought out explanations of why the changes are necessary.
You should always be monitoring your site’s security to ensure there has been no security breaches however some security problems can be difficult to identify without the right tools and knowledge. We will check your site against common security problems and give you clear instructions on how to resolve the issues. It is imperative that these issues are identified and resolved quickly.
In recent years, social signals have become an important search factor and being reachable on social media is essential for a real time avenue for good customer service. We recommend that you have profiles set up on the main social channels: Facebook, Twitter and Google Plus that are regularly populated with unique content. We will analyse your current social following and activity and provide you with recommendations on how you can improve your presence.
Mobile & Desktop Performance
With 80% of all online adults now owning a smartphone (January 2015), it has never been more important for your site to be mobile ready. Mobile readiness, mobile speed and rendering are all essential factors to great website performance on mobile devices. With so many users on mobile devices, you could be at risk of losing a large percentage of your key demographic because you do not cater for their device preference. We will highlight the areas that are lacking on both mobile and desktop devices that you should optimise.