When first looking into PPC and setting up your campaigns it can be a massive learning curve, but mostly it can be overwhelming. With so many settings and options to adjust to refine your campaign, one small tweak can result in your campaign overspending or not running at all.
Educate Yourself
In the early days of paid advertising, information was limited and you learned on the go. Nowadays, the amount of information on the Internet is endless and can help you gain a vast amount of knowledge on the different types of campaigns and what is right for you.
Your first port of call should always be the PPC platform you want to launch a campaign with such as Google Ads. They provide extensive guides on how to set things up from creating your account all the way through to launch. You can also complete a certification which will help you learn the ins and outs of everything the platform has to over.
Mistakes Will Happen
Just like everything in life, mistakes will happen and you will learn from them.
Unfortunately, mistakes with your PPC can be costly.
Luckily, as long as you are monitoring your PPC campaigns daily, you can quickly correct your mistakes to prevent any large budget losses.
To prevent mistakes before they happen, here are the most common areas which result in costly mistakes:
- Budget and bidding settings – this is where you can lose the most budget. Ensure that you thoroughly understand what your bidding options mean and how much over your set budget you can actually spend. If you’re unsure, don’t hesitate to contact Google Live Chat and they will explain your options.
- Poor account structure – a disorganised account structure can prevent you from reaching your goals because budget isn’t able to be distributed evenly/correctly.
- Keywords – having too many keywords, the wrong keyword match types or just the wrong keywords in general can waste a lot of money. It is bad practise and a large drain on budget to set all your keywords to broad match. We discuss keyword match types here.