The Role of SEO in Digital Marketing

seo and digital marketing checklist

Since companies started hiring SEO experts back in the 90’s, SEO has changed.

Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays.

SEO is no longer just for large enterprises; it has become one of the best ways for startups and small businesses to get their business on the map (figuratively and literally!) as well as drive quality traffic and sales straight to their door.

SEO is one of the most valuable marketing avenues as user’s search intent is very clear –

seo search intent

SEO overlaps with so many elements of digital marketing with further confirms that it should be core to your marketing strategy.

Social Media

Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your site.

Content Marketing

Content is important for every aspect of your marketing strategy. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall.

Conversion Enhancement

SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each page.

Get in touch with the In Front team to discuss how a successful digital marketing campaign can lead to long lasting results.

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