Is SEO Worth It?


Compared to paid search advertising, SEO is a long-term solution and doesn’t provide immediate results in the way that paid ads can be set up and running in a day. SEO consists of many different elements that need to be set up, optimised and working together before you see the long-term benefits.

Unfortunately, when businesses run into difficult times and need to reallocate budget to save resources, it is common that marketing is the first to lose budget, which can be a costly mistake.

SEO is a long-term plan and some clients don’t start to see real uplift in traffic and performance until 4-6 months down the line, purely because Google hasn’t picked up on the changes and ranked their website accordingly. Google has an extremely complicated algorithm that consists of over 200 factors which they use to rank websites. However, this delay in seeing progress does make business owners questions whether SEO is worth it and if their budget could be better spent elsewhere.

In short – yes, SEO is worth it. It just takes time! SEO is a big, complex machine with many moving parts that will take time to all work together. We always suggest a combined SEO and PPC campaign to our clients so that whilst you’re waiting to see the long-term results from SEO, you are getting business and traffic from your PPC ads.

The statistics speak for themselves:

  • 70% of marketing professionals agree that SEO is more effective than PPC
  • 61% of marketing professionals say improving SEO is their top marketing priority
  • 60% of all clicks are on the first five organic search results on page 1 of Google
  • 57% of marketing professional say on page SEO optimisation is the most effective tactic

Call us now on 0121 454 0279 and speak to one of our SEO experts to find out how SEO could work for your business. Alternatively, take a look at our SEO services.

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