Why Your Business Should Advertise On Facebook

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No matter what stage of the sales funnel your customers are at, Facebook marketing can be a valuable tool. Social media advertising is an effective way to reach new and current customers. Facebook is one of the largest platforms with the most extensive advertising options, most businesses can see positive results by running social media ads to complement their SEO strategy.

Benefits of Facebook Advertising

Large Audience

Did you know that Facebook has a worldwide user base of 2.6 billion people? Wiping the floor with the likes of Instagram and YouTube, Facebook have a large and diverse audience that covers many demographics. No matter what industry your business serves or audience you aim to target, Facebook can put your ads in front of the right people.

Facebook generally has a younger audience, with people between the ages of 18 and 34 making up 62% of all users. If you are a business targeting young adults, Facebook should be your first choice. However, since 2015 there has been a large increase in people born between 1946 and 1964 signing up for the platform to keep in touch with family. We can only assume that these numbers will have grown massively during the COVID-19 pandemic.

B2C & B2B Advertising

It is a common misconception that Facebook advertising is only worth the investment for B2C businesses, this isn’t the case. With the right targeting and messaging, Facebook marketing can attract new clients and partnerships.

Amongst the advertising options that Facebook provide, key segments that are crucial for B2B are:

  • Job title
  • Employment Industry
  • Interest Industry
  • Employer name
  • Employer company size

If you still aren’t sure about advertising your B2B business on Facebook, you should try Facebook remarketing. Remarketing is a lot cheaper than standard Facebook advertising and targets people who have already been on your website and shown an interest. Remarketing will keep you at the front of their mind and extends the sales funnel.

Interest Targeting

Our age and job title only tell a small portion of our story and who we are as individuals. Facebook knows this, which is why they give advertisers the functionality to target users by interest. Interests are things users show an interest in and actively interact with on the platform.

For example, a company selling pushchairs would want to advertise to people actively looking for pushchairs, baby clothes and baby groups.

Stereotypes can be detrimental to your advertising campaign, so we recommend choosing your settings wisely and focusing more on interests than numbers.

Want to find out more about how you can advertise on Facebook? Contact one of our team now!

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