Search engine optimisation is the process of optimising a website using techniques that follow Google’s Webmaster Guidelines but ultimately provide the user with the best answer to their search queries. SEO requires knowledge of not only search engines but people, too. With this tried and tested knowledge of search engines and user intent, well tested techniques can be implemented to optimise the content, images and website itself to appear higher in the search results and increase organic traffic and leads. SEO goes beyond one element; it overlaps with all types of marketing, on and offline.

You could ask 100 different SEOs how they define SEO and we can guarantee you will get 100 different answers, and all of them would be correct. SEO isn’t something that can be done by the book, because there isn’t an instruction manual to be followed, and for good reason.

If Google gave us all access into their core ranking algorithm, how would they ever rank anyone if every site is equal?

Google doesn’t want this kind of manipulation in the search results, that’s why there are so many algorithms in place to stop webmasters using link strategies and keyword stuffing to achieve top rankings.

Algorithms are at the core of everything Google stands for. Read our in depth guides on 5 of Google’s main algorithms:

In order to compete against your competitors in this digital space, you need to understand why you need a strategy in the first place. Luckily for you, we’ve created a video especially for this!

Now that you know what SEO is and how your website isn’t going to get the results you need without it, how about we create a SEO strategy just for you? Let’s have a chat and we can help create, and implement, an SEO strategy that not only will meet your business goals but exceed them!