Important Twitter Stats for 2018

Whilst Twitter hasn’t seen a significant amount of growth over the past few years, their loyal users are very active and it remains to be a popular platform for both users and advertisers.

In order to see the value of Twitter as an advertising platform you first need to see the stats! Here are the most important Twitter stats of 2018:

  • On average, 500 million tweets are published every day
  • Tweets that contain a video receive 6x more retweets as tweets with images
  • Users are 3x more likely to retweet a tweet with video than with a GIF
  • Twitter has 330 million monthly active users
  • 80% of users use the social media platform on their mobile device
  • 93% of all video views come from mobile devices
  • 46% of all Twitter users use the platform daily
  • 18-29-year-olds use Twitter more than other age groups
  • Twitter is a source of news for 74% of active Twitter users
  • Of users who follow small to medium businesses on Twitter, 93% plan to make a purchase from them at some point in the future
  • 85% of small to medium business on Twitter believe their Twitter account is an important method of customer service

After exposure to advertisements on Twitter, 41% of users purchased products within a 30-day period.

To discuss how Twitter can work for your business, get in touch with the team.