How advancements in technology will shape the future of marketing
Technology is advancing at an unprecedented rate, not only changing the way we communicate and interact with each other, but also how we perceive brands and companies. Today we expect all of our questions and queries to be answered in a matter of seconds. With our shopping to be delivered to our doorstep the same day, and our relationships to maintain on a digital platform. So how can we use this new process of communication to our advantage when marketing? And how will this affect the future of marketing in the coming years?
As technology advances, so does the way we interact with it. In many cases, a lot of e-commerce will be frequently based around customer experience and what they get out of your site. According to hub spot, 76% of customers stated that they believed a personalised experience shows that a company values them more as a customer, as opposed to a generic website with little to no interaction. With more tailor made and personalised online experiences appearing more each day, it is becoming apparent that having a personalised, relevant user experience is essential to keep up with the ever-growing e-commerce market.
The increase of E-commerce
A rapid increase in E commerce is leading to many people changing the way we think about shopping. More and more people are becoming dependent on online shopping to secure their goods, due to the convenience of not having to leave the house to do the weekly shop. This is leading to more stores turning to e-commerce as a means to compete in the ever expanding market for online shopping.
Purpose built apps
Applications are becoming more and more involved with the daily lives of everyone. An especially big increase in using apps dedicated for your home ware appliances, such as the heating, cooker, lights, washing machines, television and countless others means that even putting the kettle on can now be done at the click of a button. This is important to marketers as it helps give an idea of what customers are using certain products and how often they use them. Marketers can use this data to their advantage, in cases such as knowing when a customer needs a renewal or check up on a certain product, for example contacting the customer ahead of time can vastly improve customer service and build up a great rapport with the customers using your product.
Currently one of the most sought after and well received platforms to advertise on are online media, due to how many different factors go in to optimise your advertisement, to expose your product or brand to the right target audience, at the right time in the right place. You can also track how well your advertisement is doing very easily using such sites as Google Analytics and Ads, to fine tune what is working and what isn’t. Looking ahead, we can securely predict that the number of people using online ads is only going to increase with time, and the systems that people are using is going to become even more sophisticated.
In conclusion, development in technology throughout the 21st century is relative to the way we communicate, interact, advertise and sell to one another. We rely on technology so much now to do our everyday tasks, that it has become entwined with human nature. Taking advantage of platform technology gives us such a social media, e-commerce and digital media, means we can open up and explore new ways to market to consumers that were never before available to us.
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