Why you should invest in eCommerce SEO services
Increase online sales
There is considerable traffic for search terms that relate to your products and categories and so investing in eCommerce SEO is a great way to take advantage of this and increase traffic and sales to your site.
Ranking highly on search engines, means that you are putting your shop on a virtual high-street that shoppers can see when they are browsing. If you were going to sell products in a bricks and mortar store then you wouldn’t set up a shop in an abandoned part of town as you would never get any customers or sales !
UK eCommerce shopping is growing
Ecommerce is an incredibly effective method of reaching your audience and is only set to grow as more people embrace the internet. Shopping online is simpler and far more convenient for consumers. Consider that UK shoppers spend an average of £3,370.00 online each year (According to the 2012 WorldPay eCommerce Basket survey)
Don’t you want your online store to be a part of this?
eCommerce SEO Services - The Process
User Experience & Conversion Analysis
Our Google certified Analytics experts will review your website’s landing pages and overall usability in order to give recommendations to improve your website conversion rate overall.
Shopping Cart Behaviour Analysis
Setup of eCommerce conversion tracking to ensure accurate tracking of online eCommerce sales. Review of the shopping cart process in order to help improve it and reduce the amount of abandoned carts. Thereby improving sales with existing traffic.
Key phrase Research & Analysis
We will carry out in-depth keyword research and analysis based on seed terms, categories and products stocked in your eCommerce store in order to ensure we are selecting the most searched and most realistic to achieve rankings for.
Site Architecture
Analysis and recommendations for improvement to the site architecture and layout as per the project requirements and keywords to be targeted.
Content Development
Review of content on the product and category pages of the site. Suggestions could include videos for products to showcase the product in greater detail or improvements to the text in line with the keyphrases.
Online Reviews
Strategy and process to gaining and improving online reviews of the eCommerce store to help increase trust and conversions within the site
Structured Markup
Rich Snippet recommendations in order to improve and enhance the information displayed in the search results pages. Giving a competitive advantage.
Product Listing Ads/Feeds
Formulation of product feeds where appropriate to help increase the products on other channels, i.e. Google Adwords (Product Listing Ads), Amazon, eBay.
