Should you practice what you preach?

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We all know the answer to this of course, but just because this is so, it doesn’t mean it is always true or happens in practice.

We know that the Google search engine continually and constantly develops. In the last few years there has been a big push and drive to ensure websites are mobile friendly and compatible – especially with news such as search on mobiles have outweighed those on desktops etc.

One of the factors as part of the ‘push and drive’ to make websites mobile friendly is page speed. It is obvious and goes without saying. Our lives are fast paced and hectic enough, and there is nothing worse than waiting and waiting for something to load. You would think then that when it comes to the Google search engine loading on a mobile, they would be ‘hot’ on this and it would be one of their top priorities? Not necessarily…

Some research has been spotted by a poster on Hacker News (see: https://news.ycombinator.com/item?id=11132808) which shows that when it comes to mobile search engines, Google is one of the slowest to load. This is not hard research based on complicated algorithms either. Infact why not try it for yourself? Load up a page speed tool and test Google against some of the other search engine competitors. You will probably find that the figures do indeed show this to be true.

Looking a little deeper into this, it makes for some quite interesting reading and statistics. It was discovered that Yahoo was the fastest loading search page on the mobile. It is rather ironic then when figures show that Yahoo’s mobile search audience is only around few percent, yet Googles is well over 90%!

It has been found that what is slowing Google’s mobile search speed down is problems with content showing ‘above the fold’ (i.e. what is displayed as you open a website – before you need to undertake any scrolling.) JavaScript and CSS are being cited as the problems in relation to this.

Google’s latest development and advancement (Accelerated Mobile Pages) is in the pioneering stages. We wonder whether this will change anything and avert the problems described? Afterall, Google can hardly preach otherwise!

While you are on our site, have a look at our case studies page to find out about some our clients, and how we have improved their campaigns.

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