Within this article, we’ve compiled a listed of some of the most commonly made website content mistakes that could be preventing potential customers from using the services being offered by your business. Avoiding these simple mistakes could have a huge impact upon the performance of your website. Your Content is Boring No customer wants to […]
In our previous guide on how to write great PPC ads, we discussed how you can use dynamic search ads to further enhance your campaign. In this article we are going to discuss the benefits of dynamic search ads and why it is good practice to always run at least one dynamic search ad alongside […]
When it comes to analysing how well your website is performing, bounce rate is one of the most important metrics to focus on. Bounce rate will help you understand which pages need improving and if there are any underlying problems with your website. What Is Bounce Rate? Bounce rate is calculated by dividing the number […]
PPC can be an extremely effective and powerful marketing method if set up and managed correctly. Unfortunately, consumers don’t see all the behind-the-scenes work you’ve put in. All they see are your ads, so they best be good! High quality, relevant PPC ads have a lower cost per clicks and higher click-through rates than lower […]
The pressure of ensuring you are producing regular, quality content to your website can cloud the actual purpose of your content – the reader. Content marketing is an entry level method of reaching out to new prospects whilst they are in the research stage of the buying cycle. By being present in the content they […]
Unbounce recently carried out a study where 750 consumers and 395 webmasters were questioned about page speed and the role it plays in their online experience. The data from the report has returned some interesting statistics that webmasters should sit up and take notice of. Web-savvy individuals may understand (and even sympathize) if your website […]
