Over the last decade, Google have been working on technologies to rival competitors and change technology as we know it. It started with the Self Driving Car and now with the release of Google Assistant and Google Home, Google are slowly introducing new technologies that will change our everyday lives – but are these changes […]
In the midst of the digital age, it has never been more important for users to be receptive to the message you are sending out in order to convert these users into sales and returning visitors. Depending on your AdWords reach and budget, your ads are likely serving hundreds or thousands of impressions per month. […]
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More times than not, if you aren’t actively optimising your website for SEO then your rankings will reflect this. If you are developing a new website, choosing the right CMS for your requirements is an important decision as if the content management system is too basic it won’t have the features you need to succeed […]
Backlinks are crucial for building authority, gaining a presence on authoritative websites to reach your target customer and to build a valuable backlink profile of high quality websites linking back to your webpages. An important part of SEO which many webmasters fail to monitor is identifying which websites are linking to your website. You could […]
Understanding how Google ranks your PPC ads is the first step in mastering PPC and running effective PPC campaigns. Many webmasters wrongly believe that increasing your CPC bids across your campaigns will ensure a higher ad rank however this is not always the case. What is Quality Score? Quality Score is part of Google’s rating […]
Landing pages are crucial for both SEO and PPC, so if you find that your pages have a high CTR but a low conversion rate then it might be because your landing pages aren’t conversion friendly. In this article we are going to discuss how to create a great landing page for PPC that actually […]
