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What Online Marketing Strategies are best for Business to Business companies?

  Direct marketing strategies have, for as long as we can remember, always been found at the centre of business to business marketing; the nature of a direct marketing campaign being to advertise toward your predefined audience, utilising popular delivery mediums such as telemarketing and direct mail to do so. However, in today’s more advanced […]

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The PPC best practices that you should be utilising in 2020

With the new year officially in full swing, you may find that now is a better time than any for your business’ PPC campaigns to undergo a strict review, analysing best practises to optimise your overall performance and improve the return on investment that you see from your PPC management. The new year provides great […]

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How to use your content marketing strategy to successfully generate organic traffic to your business website

Aiming to build high quality, organic traffic to your business’ website is essential for those looking to grow their audience of potential customers, as well as improve upon their overall return on investment. However, knowing the digital marketing strategies that you should be implementing into your campaigns to improve the amount of organic traffic seen […]

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BANGKOK, THAILAND - May 2, 2018: Facebook social media app logo on log-in, sign-up registration page on mobile app screen on iPhone X (10) in person's hand working on e-commerce shopping business

How to boost Interaction on your Facebook Ads

This year has seen a drastic change in the way that Facebook Ads operate, meaning the way in which businesses use the site to advertise their products and services has also had to undergo some adjustments. Sometimes, it can be hard to keep up with all of the changes being made, so we are here […]

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PPC trends you should expect for 2020

Predicting the future can be a challenging task, especially in the ever-evolving world of Pay-per-click. With 2019 quickly coming to an end, it’s time to prepare for 2020 and put a PPC strategy in place as to prepare for the changes and new trends being introduced to the industry. In this article, we will discuss […]

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Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

How to boost the performance of your PPC Ads:

During the last ten years, the number of factors that need to be taken into consideration when looking to improve the performance of your pay-per-click campaigns has increased dramatically. This has made it increasingly more difficult for PPC experts to decide which actions they should be taking as to achieve the best results. In this […]

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