Google reviews are a feature within Google Maps and Google My Business that allow your customers to publicly post reviews across the Google platforms detailing their experiences with your business and the services and products on offer. These reviews offer up a great way for service focused companies to highlight their unique selling points and […]
Duplicate content can be defined at the publication of large blocks of nearly identical or matching content to multiple domains or other website pages. If you publish a piece of writing to one site or domain, and then upload the exact same content to another website, you will have created duplicate content. From an […]
Do you find yourself concerned that your business’ website traffic has seen a decline? There are multiple reasons as to why the number of users visiting your site could have dropped, making resolving the issue a complex matter. Below, we have compiled a list of some factors known to cause problems in this area, hopefully […]
Remarketing campaigns can provide a great way for business owners to reconnect with a segment of potential customers that have already been seen to visit the company website, but are yet to complete a conversion or purchase beneficial to the business. Remarketing is an efficient and effective system that allows for the marketing of your […]
Within the world of PPC and Search Advertising, negative keywords allow for users to better-refine their bidding strategies, allowing for bids to occur only on intended and relevant searches as to minimise spend, wastage, and maximise reach to potential customers. Below, we aim to discuss the differences between negative match-types, explaining how they work to […]
A new report recently released on digital marketing has shown the spend on paid search is set to increase at a rate of 10% year-on-year, with spend at its highest within the financial services and retail sector at a respective growth at 25% and 12% between them. This begs the question as to why more […]
