Whether you’re a PPC pro or a newbie, it can be confusing when you’ve set up your ads and Google flags them as disapproved. What have you done wrong? Google is cracking down on poor quality ads and have been doing so for quite some time now, even diving into your paused ads to flag […]
Just like any business, yours has a purpose. You didn’t spend years building and creating a business just for it to sit there and exist, did you? Your business exists to provide a product, service or experience. Just like your website. Your website leads customers on a path towards your purpose with the aim to […]
The digital world allows us to reach people far and wide, but what happens when we want to target local customers? PPC can be costly with not a lot of return if done incorrectly, it’s very easy for Google to run away with your budget if you don’t know what you’re doing. In this article […]
Outsourcing has many negative connotations, which frankly, are incorrect – especially when it comes to content. This is because there are such sites that offer extremely cheap deals such as 100 articles for £10, we shouldn’t need to tell you that these are going to be of the lowest quality. Outsourcing your content development has […]
Accurately monitoring how your website is performing in Google isn’t easy; even with Google Analytics installed, it only shows you a top level insight into your traffic and sales. If you’re at your wits end trying to troubleshoot why your website is performing poorly in Google, you may actually be doing more harm than good […]
Search engine optimisation is the process of optimising a website using techniques that follow Google’s Webmaster Guidelines but ultimately provide the user with the best answer to their search queries. SEO requires knowledge of not only search engines but people, too. With this tried and tested knowledge of search engines and user intent, well tested […]
