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Is Your XML Sitemap Damaging Your SEO?
What is an XML sitemap? An XML sitemap is a map of all the pages on your website that you want Google to find and index. Having a properly formatted and complete XML sitemap is important for SEO, especially if your internal linking isn’t very good. Your sitemap will lead Google straight to the important […]
Migrating a website can be a big task and requires a lot of behind the scenes management to run smoothly. Once all the URL and design elements are complete, transferring your domain in Google Search Console is your next crucial step. When you move from one domain (or subdomain) to another, you need to use […]
What should you be doing to grab the attention of your first-time visitors?
Working to ensure that your company’s website is intriguing and of interest to your visitors can sometimes be a difficult task. With so many varying factors each playing a role in the overall performance of your site, how do you know which strategies will work best for you and what you should be implementing into […]
How can you increase the amount of traffic to your blog?
Knowing what tactics you should be using to increase the amount of traffic to your company’s blog is sometimes a difficult task; with so many different strategies available, how do you find the ones that are proven to work? Below, we aim to discuss the content writing approaches that you should be using to direct […]
What Online Marketing Strategies are best for Business to Business companies?
Direct marketing strategies have, for as long as we can remember, always been found at the centre of business to business marketing; the nature of a direct marketing campaign being to advertise toward your predefined audience, utilising popular delivery mediums such as telemarketing and direct mail to do so. However, in today’s more advanced […]
The PPC best practices that you should be utilising in 2020
With the new year officially in full swing, you may find that now is a better time than any for your business’ PPC campaigns to undergo a strict review, analysing best practises to optimise your overall performance and improve the return on investment that you see from your PPC management. The new year provides great […]