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writing content for users

Why You Should Write Content For Users First, And Google Second

We are a strong believer that content is key for SEO; we have seen first-hand the positive impact on rankings and user experience quality content can have. The thing is, webmasters seem to be ignoring the user experience and quality content part of content creation. ‘Make pages primarily for users, not for search engines’ – […]

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tracking through google tag manager

Benefits Of Using Google Tag Manager

What is Google Tag Manager? Google Tag Manager is a free online tool that enables webmasters to easily add, edit and update tracking on their webpages without hardcoding. What Can Be Tracked Through Google Tag Manager? Social engagement Enquiries Transactions Conversions Calls Downloads Newsletter/blog subscribes Remarketing (and more!) Benefits of Google Tag Manager We think […]

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saving ppc budget

5 Simple AdWords Changes You Can Make Right Now To Save Money

Feel like you’re pumping budget into your PPC campaigns and getting nothing back? PPC is a great way to get quality leads to your website but if set up incorrectly your PPC campaign can be wasting you a lot of money. An effective PPC campaign will boost your traffic and sales, with the possibility of […]

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seo stats for 2017

Small Business SEO Stats 2017

We recently wrote an article on why your business needs SEO, in which we discuss all the benefits SEO can have on the performance of your website in the search results, however; we understand that sometimes words just don’t cut it and you need cold hard proof. As we’re coming up towards the end of […]

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seo and digital marketing checklist

The Role of SEO in Digital Marketing

Since companies started hiring SEO experts back in the 90’s, SEO has changed. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. SEO is no longer just for large enterprises; it has become one of the best ways for startups […]

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broken pages

Elements Of A Good 404 Error Page

A 404 error status code means that the web server has not found anything in its database that matches the request URL, this will occur every time a page is removed from the site without being correctly 301 redirected to another relevant page or if the user has misspelt the URL path. It is best […]

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