Any online business should be regularly monitoring their organic rankings. When your rankings suddenly decline, it can be detrimental to your business, as your brands visibility decreases and may give your competitors an advantage over you. A drop is rankings can lead to less traffic, revenue, enquiries and engagement. If you are an online-only business, […]
If you are a B2B company, it can be challenging to find a social media platform that works correctly for you and is worth investing advertising budget into. Social media giants Facebook and Twitter might not be able to provide you with the targeting your B2B business requires. If you are wanting to target businesses […]
TPPC advertising can be a great accompaniment to your SEO campaign and lead to even more brand awareness, leads and traffic. However, if you aren’t seeing any ROI then you might feel like PPC isn’t for you – this isn’t the case. A well optimised, managed PPC campaign can deliver some great results. If not […]
Over the last 2-3 years, Google have been using brand signals to determine which websites rank in the search results. Whilst we never know for certain what Google is looking for behind the scenes, statistics have shown that businesses with more branded searches (search queries that contain their brand name) have higher rankings as they […]
As an online business, driving traffic and sales through your website should be your number one priority. However, knowing what tactics you should be using to optimise the performance of your company site can sometimes prove a difficult task. With so many different strategies available, how do you find the ones that are proven to […]
One of the most important steps in a successful SEO campaign is selecting the right keywords to optimise your website for. In order to increase the amount of relevant traffic to your website, your website needs to be optimised with the keywords that potential customers will be searching for. Without proper optimisation, users searching for […]
