One of the most common questions we hear from our PPC clients is “how much budget should be assigned to my PPC campaigns?” When it comes to PPC advertising there is no one size fits all approach; industries and competition vary so much that we cannot possibly tell each client to assign the same budget […]
If you want to start off on the right foot for 2018, you need to refresh your SEO and make changes right now to help aid better rankings this year. SEO is changing all the time and keeping up with the latest developments in the search world can be exhausting, which is which we’re writing […]
Marketing covers a broad spectrum of different tactics and techniques to all drive traffic (and hopefully leads) to your website. Whether the traffic comes from your content marketing, paid search advertising, search marketing or email marketing – you invest a lot of time and money into these channels. Despite this, these marketing tools aren’t the […]
There’s no denying that SEO can be complicated; on top of the existing complications there’s also the industry jargon and vague comments from Google to make everything overcomplicated. It’s easy to get consumed by SEO ranking factors, rumours and information that just isn’t true – to then only achieve minimal progress or actually cause more […]
Unlike with PPC where results are fairly instant, SEO takes time to be effective and for you to start seeing results. PPC is a short term solution that can bring in a lot of leads but for a potentially high cost whereas SEO is a long term solution that can provide you with maximum visibility […]
Have you set up your PPC account and loaded it with fully optimised campaigns but getting nothing but tumbleweeds back? Don’t panic – there is likely one issue behind the scenes causing your ads to not show in Google, here are 10 that may be the culprit! Your Campaign/Ad Groups/Ads Are Paused Perhaps the most […]
