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seo explanation from the experts

What Is SEO?

Search engine optimisation is the process of optimising a website using techniques that follow Google’s Webmaster Guidelines but ultimately provide the user with the best answer to their search queries. SEO requires knowledge of not only search engines but people, too. With this tried and tested knowledge of search engines and user intent, well tested […]

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Drive More Website Conversions in 3 Easy Steps

In life, if you don’t ask, you don’t get – and marketing is no different. This is an important lesson in not only life but business, too. If you don’t ask for help then you can’t expect for people to understand that you need it. The same goes for your website, how are users meant […]

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How Do Search Engines Crawl Websites?

In order to successfully optimise your website, you firstly need to understand the process of how search engines crawl and index websites to appear in the search results. Understanding the core logic behind search engines will give you essential knowledge before you start optimisation work, saving you time but primarily preventing you from making potentially […]

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how does google rank websites

How Does Google Rank Websites?

The sole purpose of Google’s core algorithm is to provide answers to user’s questions. It’s that simple. This explains why Google shows snippets, carousels, paid ads and local map listings for specific results – to ensure that the user finds the most relevant answer to their question in as little clicks as possible. In order […]

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Small Businesses vs Big Brands: How Small Businesses Can Win at PPC

Competing against big brands as a small business can be difficult; these business giants are notorious for having dedicated in-house marketing teams with a large budget to play with. Due to this, many small to medium businesses wrongly assume that their PPC campaigns have no chance of succeeding due to the uneven playing field and […]

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what do an seo agency do

3 Goals Your SEO Agency Should Fulfill

Whilst SEO continues to grow in popularity amongst small and medium businesses, many are still mystified as to what SEO is really meant to do for their website. This may be due to lack of understanding or negative experiences working with other agencies who don’t provide a full strategic plan of action. So, what are […]

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