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BANGKOK, THAILAND - May 2, 2018: Facebook social media app logo on log-in, sign-up registration page on mobile app screen on iPhone X (10) in person's hand working on e-commerce shopping business

Why Your Business Should Advertise On Facebook

No matter what stage of the sales funnel your customers are at, Facebook marketing can be a valuable tool. Social media advertising is an effective way to reach new and current customers. Facebook is one of the largest platforms with the most extensive advertising options, most businesses can see positive results by running social media […]

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Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

How To Get The Most From Your SEO Agency

Investing time and budget into an SEO agency can be a big step forward for your business. SEO isn’t an immediate fix and it oftentimes can take a few weeks for changes to be recognised by Google, so time is at the essence during the set-up process. Once you have signed the contract with your […]

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Casual business man hand, hipster, freelance browsing internet,  typing on keyboard, busy working on laptop computer, online working concept, close up, backlit, dark tone

How To Use Dynamic Keyword Insertion in Google Ads

What is Dynamic Keyword Insertion? Keyword insertion is a functionality provided in Google Ads which enables advertisers to replace a word or phrase in their ad with the search phrase that the user searched for. Keyword insertion can be used in the headline, display path or description of any of your ads. Why Use Keyword […]

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Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

Google Doesn’t Rank Your Website Based On These Factors

There are many factors that Google looks for when they are deciding where you rank for your keywords. This list of factors has grown and developed over the years to be focused mainly on user experience and mobile friendliness, however, Google has also given webmasters as insight into factors they don’t look at and do […]

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Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

How To Identify Good Links For SEO vs Bad Links

Backlinks are fundamental to rank well organically and are a staple in a solid SEO strategy. A link from an authoritative website can be valuable and help give you an advantage over competitor websites, however, not all links are good. In the early days of SEO, any good was considered a good link. The more […]

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Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

Why Have My Rankings Dropped?

Any online business should be regularly monitoring their organic rankings. When your rankings suddenly decline, it can be detrimental to your business, as your brands visibility decreases and may give your competitors an advantage over you. A drop is rankings can lead to less traffic, revenue, enquiries and engagement. If you are an online-only business, […]

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