Since the Covid-19 pandemic began in mid-March in the UK, businesses and consumers have been affected by these uncertain times. Businesses have never been hit with such a dilemma and those who aren’t deemed essential businesses are sadly losing 100% of their sales due to not being online. A strong example of this is Primark. […]
What is an XML sitemap? An XML sitemap is a map of all the pages on your website that you want Google to find and index. Having a properly formatted and complete XML sitemap is important for SEO, especially if your internal linking isn’t very good. Your sitemap will lead Google straight to the important […]
Migrating a website can be a big task and requires a lot of behind the scenes management to run smoothly. Once all the URL and design elements are complete, transferring your domain in Google Search Console is your next crucial step. When you move from one domain (or subdomain) to another, you need to use […]
Working to ensure that your company’s website is intriguing and of interest to your visitors can sometimes be a difficult task. With so many varying factors each playing a role in the overall performance of your site, how do you know which strategies will work best for you and what you should be implementing into […]
Knowing what tactics you should be using to increase the amount of traffic to your company’s blog is sometimes a difficult task; with so many different strategies available, how do you find the ones that are proven to work? Below, we aim to discuss the content writing approaches that you should be using to direct […]
Direct marketing strategies have, for as long as we can remember, always been found at the centre of business to business marketing; the nature of a direct marketing campaign being to advertise toward your predefined audience, utilising popular delivery mediums such as telemarketing and direct mail to do so. However, in today’s more advanced […]
