During the last ten years, the number of factors that need to be taken into consideration when looking to improve the performance of your pay-per-click campaigns has increased dramatically. This has made it increasingly more difficult for PPC experts to decide which actions they should be taking as to achieve the best results. In this […]
Content Marketing should be a priority for every business, but writing successful copy for your website is a task that can sometimes prove more challenging than it appears. You could have created the best possible piece of content for your company, but without proper promotion, an increase in visits or conversions seen as a result […]
With the popularity of social media drastically on the rise, it appears that, within recent years, various social platforms have begun to establish themselves as a viable method of online marketing, helping numerous businesses to reach a wider number of potential customers. However, social media marketing, much like other popular methods of online marketing, is […]
There are several factors known to play a role in online success, however, one you may not have considered before is colour theory. It’s no secret that, in past years, the internet has come to heavily favour the aspect of aesthetics; if your website is not visually appealing enough, many users visiting your page will […]
Google reviews are a feature within Google Maps and Google My Business that allow your customers to publicly post reviews across the Google platforms detailing their experiences with your business and the services and products on offer. These reviews offer up a great way for service focused companies to highlight their unique selling points and […]
Duplicate content can be defined at the publication of large blocks of nearly identical or matching content to multiple domains or other website pages. If you publish a piece of writing to one site or domain, and then upload the exact same content to another website, you will have created duplicate content. From an […]
