Whether you have been advertising online for many years, or have just created your very first website and are raring to go, knowing who your competitors are is crucial to online success. Your competitors may not be who you think they are and your online competitors may be completely different to your offline competitors. Similarly […]
It’s that time of year where you’re working through your house, wardrobe and office to declutter all the mess from your life that doesn’t add value and distracts you. Whilst you’re at it, have you decluttered your Google Ads account lately? Sometimes we can be so busy experimenting with new campaigns and ideas that we […]
When first looking into PPC and setting up your campaigns it can be a massive learning curve, but mostly it can be overwhelming. With so many settings and options to adjust to refine your campaign, one small tweak can result in your campaign overspending or not running at all. Educate Yourself In the early days […]
Whether you have a well-seasoned blog or have just published your first post, it can be confusing and demoralising when you don’t get the results you hoped for. No shares. No comments. High bounce rate. “What am I doing wrong?” Growing and maintaining the success of a blog can be hard, it’s a competitive subsection […]
As a business owner, it is your responsibility to ensure that your website caters for everyone and that you don’t limit the accessibility of your website for users with a disability. Your website should be accessible for people with disabilities that can impact how they use the internet, such as: Auditory Cognitive Neurological Physical Visual […]
Compared to paid search advertising, SEO is a long-term solution and doesn’t provide immediate results in the way that paid ads can be set up and running in a day. SEO consists of many different elements that need to be set up, optimised and working together before you see the long-term benefits. Unfortunately, when businesses […]
