Outsourcing has many negative connotations, which frankly, are incorrect – especially when it comes to content. This is because there are such sites that offer extremely cheap deals such as 100 articles for £10, we shouldn’t need to tell you that these are going to be of the lowest quality. Outsourcing your content development has […]
Accurately monitoring how your website is performing in Google isn’t easy; even with Google Analytics installed, it only shows you a top level insight into your traffic and sales. If you’re at your wits end trying to troubleshoot why your website is performing poorly in Google, you may actually be doing more harm than good […]
Search engine optimisation is the process of optimising a website using techniques that follow Google’s Webmaster Guidelines but ultimately provide the user with the best answer to their search queries. SEO requires knowledge of not only search engines but people, too. With this tried and tested knowledge of search engines and user intent, well tested […]
In life, if you don’t ask, you don’t get – and marketing is no different. This is an important lesson in not only life but business, too. If you don’t ask for help then you can’t expect for people to understand that you need it. The same goes for your website, how are users meant […]
In order to successfully optimise your website, you firstly need to understand the process of how search engines crawl and index websites to appear in the search results. Understanding the core logic behind search engines will give you essential knowledge before you start optimisation work, saving you time but primarily preventing you from making potentially […]
The sole purpose of Google’s core algorithm is to provide answers to user’s questions. It’s that simple. This explains why Google shows snippets, carousels, paid ads and local map listings for specific results – to ensure that the user finds the most relevant answer to their question in as little clicks as possible. In order […]
