What is Dynamic Keyword Insertion? Keyword insertion is a functionality provided in Google Ads which enables advertisers to replace a word or phrase in their ad with the search phrase that the user searched for. Keyword insertion can be used in the headline, display path or description of any of your ads. Why Use Keyword […]
There are many factors that Google looks for when they are deciding where you rank for your keywords. This list of factors has grown and developed over the years to be focused mainly on user experience and mobile friendliness, however, Google has also given webmasters as insight into factors they don’t look at and do […]
Backlinks are fundamental to rank well organically and are a staple in a solid SEO strategy. A link from an authoritative website can be valuable and help give you an advantage over competitor websites, however, not all links are good. In the early days of SEO, any good was considered a good link. The more […]
Any online business should be regularly monitoring their organic rankings. When your rankings suddenly decline, it can be detrimental to your business, as your brands visibility decreases and may give your competitors an advantage over you. A drop is rankings can lead to less traffic, revenue, enquiries and engagement. If you are an online-only business, […]
If you are a B2B company, it can be challenging to find a social media platform that works correctly for you and is worth investing advertising budget into. Social media giants Facebook and Twitter might not be able to provide you with the targeting your B2B business requires. If you are wanting to target businesses […]
TPPC advertising can be a great accompaniment to your SEO campaign and lead to even more brand awareness, leads and traffic. However, if you aren’t seeing any ROI then you might feel like PPC isn’t for you – this isn’t the case. A well optimised, managed PPC campaign can deliver some great results. If not […]
