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How do Remarketing Campaigns work?

Remarketing campaigns can provide a great way for business owners to reconnect with a segment of potential customers that have already been seen to visit the company website, but are yet to complete a conversion or purchase beneficial to the business. Remarketing is an efficient and effective system that allows for the marketing of your […]

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What is a Negative Keyword Match-Type?

Within the world of PPC and Search Advertising, negative keywords allow for users to better-refine their bidding strategies, allowing for bids to occur only on intended and relevant searches as to minimise spend, wastage, and maximise reach to potential customers. Below, we aim to discuss the differences between negative match-types, explaining how they work to […]

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Why More Businesses Are Investing in PPC Than Ever Before

A new report recently released on digital marketing has shown the spend on paid search is set to increase at a rate of 10% year-on-year, with spend at its highest within the financial services and retail sector at a respective growth at 25% and 12% between them. This begs the question as to why more […]

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Why Your Customers Don’t Like Your Website Copy

Within this article, we’ve compiled a listed of some of the most commonly made website content mistakes that could be preventing potential customers from using the services being offered by your business. Avoiding these simple mistakes could have a huge impact upon the performance of your website. Your Content is Boring No customer wants to […]

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Benefits Of Dynamic Search Ads in Google Ads

In our previous guide on how to write great PPC ads, we discussed how you can use dynamic search ads to further enhance your campaign. In this article we are going to discuss the benefits of dynamic search ads and why it is good practice to always run at least one dynamic search ad alongside […]

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How To Reduce Website Bounce Rate

When it comes to analysing how well your website is performing, bounce rate is one of the most important metrics to focus on. Bounce rate will help you understand which pages need improving and if there are any underlying problems with your website. What Is Bounce Rate? Bounce rate is calculated by dividing the number […]

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