This year has seen a drastic change in the way that Facebook Ads operate, meaning the way in which businesses use the site to advertise their products and services has also had to undergo some adjustments. Sometimes, it can be hard to keep up with all of the changes being made, so we are here […]
Predicting the future can be a challenging task, especially in the ever-evolving world of Pay-per-click. With 2019 quickly coming to an end, it’s time to prepare for 2020 and put a PPC strategy in place as to prepare for the changes and new trends being introduced to the industry. In this article, we will discuss […]
During the last ten years, the number of factors that need to be taken into consideration when looking to improve the performance of your pay-per-click campaigns has increased dramatically. This has made it increasingly more difficult for PPC experts to decide which actions they should be taking as to achieve the best results. In this […]
Content Marketing should be a priority for every business, but writing successful copy for your website is a task that can sometimes prove more challenging than it appears. You could have created the best possible piece of content for your company, but without proper promotion, an increase in visits or conversions seen as a result […]
With the popularity of social media drastically on the rise, it appears that, within recent years, various social platforms have begun to establish themselves as a viable method of online marketing, helping numerous businesses to reach a wider number of potential customers. However, social media marketing, much like other popular methods of online marketing, is […]
There are several factors known to play a role in online success, however, one you may not have considered before is colour theory. It’s no secret that, in past years, the internet has come to heavily favour the aspect of aesthetics; if your website is not visually appealing enough, many users visiting your page will […]
