Compared to paid search advertising, SEO is a long-term solution and doesn’t provide immediate results in the way that paid ads can be set up and running in a day. SEO consists of many different elements that need to be set up, optimised and working together before you see the long-term benefits. Unfortunately, when businesses […]
We all know that when it comes to SEO, content is key. You may be considering setting up a blog on your business website but are unsure about what the benefits of having a blog and regularly updating it are. The benefits of blogging are endless, as long as you are consistent and your blog […]
No matter what stage of the sales funnel your customers are at, Facebook marketing can be a valuable tool. Social media advertising is an effective way to reach new and current customers. Facebook is one of the largest platforms with the most extensive advertising options, most businesses can see positive results by running social media […]
Investing time and budget into an SEO agency can be a big step forward for your business. SEO isn’t an immediate fix and it oftentimes can take a few weeks for changes to be recognised by Google, so time is at the essence during the set-up process. Once you have signed the contract with your […]
What is Dynamic Keyword Insertion? Keyword insertion is a functionality provided in Google Ads which enables advertisers to replace a word or phrase in their ad with the search phrase that the user searched for. Keyword insertion can be used in the headline, display path or description of any of your ads. Why Use Keyword […]
There are many factors that Google looks for when they are deciding where you rank for your keywords. This list of factors has grown and developed over the years to be focused mainly on user experience and mobile friendliness, however, Google has also given webmasters as insight into factors they don’t look at and do […]
