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How To Optimise Meta Descriptions For SEO

What is a Meta Description? A Meta description tag describes what a web page is about in more detail than the title tag. Meta descriptions are snippets of text that appear under your title tag in the SERPs for searches relevant to your topic. Meta descriptions should entice the user to click through to your […]

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What Are Internal Links & How Can They Improve SEO?

Internal links are links from one page on a domain to another on the same domain. In the past, webmasters spent a large amount of time gaining backlinks to their website in the hope of increasing their rankings purely by gaining somewhat low quality links as ‘votes’ for their site. However, it is often overlooked […]

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HTTP Status Codes For SEO: What Do They Mean?

Whenever a search engine or user makes a request to gain access to a web server, a HTTP response is returned. HTTP stands for HyperText Transfer Protocol and these statuses report the success of the requests. There are six main unique HTTP status codes, each containing three digits, which can be returned. The first digit […]

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