Schema structured data are snippets of information shown in search results in addition to the usual meta title and meta description. The additional data can take the form of reviews, site links, prices, images, to name just a few. Structured snippets can make an organic listing stand out in the Google search results. They can […]
What is canonicalization? Canonicalization is the process of defining a dominant version or ‘canonical’ version of a page and redirecting all other URL’s with the same content to a default version of that page. Without canonicalization in place, Google will crawl this content on separate URLs and consider it duplicate content. By using canonicalization for […]
Your SEO strategy for optimising your website often includes keyword rich content and faultless user experience. Despite these factors being the basis of having a well optimised site, it is shocking how few webmasters optimise their images for SEO. SEO friendly images aren’t only for the benefit of search engines, but are also used for […]
To offer the best search experience to a user, Google tries it’s best to filter out as much duplicate content as possible – Why? Because we aren’t interested in seeing multiple search result pages with very similar or exact text. Duplicate content is similar or identical content which appears in multiple locations on the Internet […]
What is a Title Tag? A title tag is used to give the user a brief insight into what a webpage will contain. The title tags you write appear in the search results pages above your meta description. Title tags should be optimised for with SEO techniques to ensure that the user is seeing the […]
The purpose of a robots.txt file, also known as the robots exclusion protocol, is to give webmasters control over what pages robots (commonly called spiders) can crawl and index on their site. A typical robots.txt file, placed on your site’s server, should include your sitemap’s URL and any other parameters you wish to put in […]
