learn

Learn

Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

Schema Structured Data

Schema structured data are snippets of information shown in search results in addition to the usual meta title and meta description. The additional data can take the form of reviews, site links, prices, images, to name just a few. Structured snippets can make an organic listing stand out in the Google search results. They can […]

Read more
Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

Canonicalization For SEO: Canonical URL’s

What is canonicalization? Canonicalization is the process of defining a dominant version or ‘canonical’ version of a page and redirecting all other URL’s with the same content to a default version of that page. Without canonicalization in place, Google will crawl this content on separate URLs and consider it duplicate content. By using canonicalization for […]

Read more
Customer Experiences Concept. Positive Review and Feedback, Businessman in Suit Present Excellent Rating with Smiling icon for a Satisfaction on digital tablet

Image SEO: How to Optimise Your Images for SEO

Your SEO strategy for optimising your website often includes keyword rich content and faultless user experience. Despite these factors being the basis of having a well optimised site, it is shocking how few webmasters optimise their images for SEO.   SEO friendly images aren’t only for the benefit of search engines, but are also used […]

Read more
Casual business man hand, hipster, freelance browsing internet,  typing on keyboard, busy working on laptop computer, online working concept, close up, backlit, dark tone

The Issues Behind Duplicate Website Content

To offer the best possible search experience to its users, Google tries it’s best to filter out as much duplicate content as possible – but why? Because we aren’t interested in seeing multiple search result pages filled with the same exact text. Duplicate content can be defined as the publication of large blocks of nearly […]

Read more
Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

How To Write SEO-Friendly Title Tags

What is a Title Tag? A title tag is used to give the user a brief insight into what a webpage will contain. The title tags you write appear in the search results pages above your meta description. Title tags should be optimised for with SEO techniques to ensure that the user is seeing the […]

Read more
blogplaceholder

Robots.txt Vs Meta Robots Tag: Which is Best?

The purpose of a robots.txt file, also known as the robots exclusion protocol, is to give webmasters control over what pages robots (commonly called spiders) can crawl and index on their site. A typical robots.txt file, placed on your site’s server, should include your sitemap’s URL and any other parameters you wish to put in […]

Read more