In the ever-changing world of SEO; elements and techniques that once were guaranteed to boost your rankings may not have the same impact or even have an opposite negative impact! Despite the ever-changing atmosphere in online presence and visibility, content has always been king. Although the technique in which content is written has changed over […]
With little knowledge of SEO and how to optimise your website for search engines and users, it can be hard to achieve the rankings you deserve. However if your website is built on WordPress optimisation has never been easier! With the help of the Yoast SEO plugin you can easily and quickly optimise your entire […]
What is HTTPS? HTTPS stands for HyperText Transfer Protocol Secure. HTTPS is the method that serves a site in a secure environment, essentially meaning secure communication between a browser and webserver. By implementing HTTPS this will protect your search history and personal information you have entered on webpages being seen by others. HTTPS is the […]
What is Redirection? Redirection is the process of forwarding one URL to another. Ensuring that you are using the correct type of redirect for your requirements is essential so that you are not giving search engines incorrect information about the status of your pages which may then lead to loss of organic traffic. The two […]
Schema structured data are snippets of information shown in search results in addition to the usual meta title and meta description. The additional data can take the form of reviews, site links, prices, images, to name just a few. Structured snippets can make an organic listing stand out in the Google search results. They can […]
What is canonicalization? Canonicalization is the process of defining a dominant version or ‘canonical’ version of a page and redirecting all other URL’s with the same content to a default version of that page. Without canonicalization in place, Google will crawl this content on separate URLs and consider it duplicate content. By using canonicalization for […]
