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Paris, France - October 19, 2017 : Wordpress homepage under a magnifying glass. WordPress is a free and open-source blogging tool and a content management system (CMS) based on PHP and MySQL

WordPress: A Guide to the Yoast SEO Plugin

With little knowledge of SEO and how to optimise your website for search engines and users, it can be hard to achieve the rankings you deserve. However if your website is built on WordPress optimisation has never been easier! With the help of the Yoast SEO plugin you can easily and quickly optimise your entire […]

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Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

What is HTTPS & What Does It Mean For SEO?

What is HTTPS? HTTPS stands for HyperText Transfer Protocol Secure. HTTPS is the method that serves a site in a secure environment, essentially meaning secure communication between a browser and webserver. By implementing HTTPS this will protect your search history and personal information you have entered on webpages being seen by others. HTTPS is the […]

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Krynica-Zdroj, Poland - July 11, 2017: Businessman using Google Analytics in the office on the touch screen of his laptop. Google Analytics is the most famous application for advanced web traffic analysis in the world

How Does Redirection Impact SEO?

What is Redirection? Redirection is the process of forwarding one URL to another. Ensuring that you are using the correct type of redirect for your requirements is essential so that you are not giving search engines incorrect information about the status of your pages which may then lead to loss of organic traffic. The two […]

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Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

Schema Structured Data

Schema structured data are snippets of information shown in search results in addition to the usual meta title and meta description. The additional data can take the form of reviews, site links, prices, images, to name just a few. Structured snippets can make an organic listing stand out in the Google search results. They can […]

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Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

Canonicalization For SEO: Canonical URL’s

What is canonicalization? Canonicalization is the process of defining a dominant version or ‘canonical’ version of a page and redirecting all other URL’s with the same content to a default version of that page. Without canonicalization in place, Google will crawl this content on separate URLs and consider it duplicate content. By using canonicalization for […]

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Customer Experiences Concept. Positive Review and Feedback, Businessman in Suit Present Excellent Rating with Smiling icon for a Satisfaction on digital tablet

Image SEO: How to Optimise Your Images for SEO

Your SEO strategy for optimising your website often includes keyword rich content and faultless user experience. Despite these factors being the basis of having a well optimised site, it is shocking how few webmasters optimise their images for SEO. SEO friendly images aren’t only for the benefit of search engines, but are also used for […]

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