Whether you have just begun your journey with an ecommerce website or are a fully established business with a loyal customer base, ecommerce SEO will be an important factor for driving potential customers and sales. With recent reports revealing that 44% of online shoppers begin the purchase process by using a search engine, ecommerce has […]
Whether you are managing your PPC campaign yourself in-house, or using an external PPC agency, you are likely to have invested a lot of time and money into setting up and managing your campaigns. Despite PPC campaigns becoming increasingly more popular amongst online businesses, there are many common and crucial PPC mistakes that we at In […]
In the ever-changing world of SEO; elements and techniques that once were guaranteed to boost your rankings may not have the same impact or even have an opposite negative impact! Despite the ever-changing atmosphere in online presence and visibility, content has always been king. Although the technique in which content is written has changed over […]
There are a number of different SEO techniques that you can employ within your business’ online strategy, providing great benefits for the performance of your company website. Here is where on-page optimisation comes into play. If working with little knowledge of SEO, or how to optimise your website for search engines and users, it can […]
What is HTTPS? HTTPS stands for HyperText Transfer Protocol Secure. HTTPS is the method that serves a site in a secure environment, essentially meaning secure communication between a browser and webserver. By implementing HTTPS this will protect your search history and personal information you have entered on webpages being seen by others. HTTPS is the […]
What is Redirection? Redirection is the process of forwarding one URL to another. Ensuring that you are using the correct type of redirect for your requirements is essential so that you are not giving search engines incorrect information about the status of your pages which may then lead to loss of organic traffic. The two […]
