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POZNAN, POL - DEC 11, 2019: Laptop computer displaying logo of Google Chrome, a cross-platform web browser developed by Google

How To Use The Google Disavow Tool

Link auditing is an essential process for all webmasters to get a clear picture of their complete backlink profile, which will then enable you to identify any bad links that you want to ‘disavow’. Disavowing is the process of asking the search engines to disregard any irrelevant or low quality links that you don’t want […]

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Krynica-Zdroj, Poland - July 11, 2017: Businessman using Google Analytics in the office on the touch screen of his laptop. Google Analytics is the most famous application for advanced web traffic analysis in the world

Important Google Analytics Stats YOU Should Be Monitoring

Think you know all there is to know about your website? Wrong. If you’re a webmaster that is currently using an analytics tool such as Google Analytics (if you’re not, you should be!) then you are open to a vast amount of important data about your website to help you identify problem areas. If you’re […]

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The Ultimate PPC Glossary & Cheatsheet

A Ads – When using Google AdWords for paid advertising, you are given many different ad options in which to populate with ad copy or a relevant advertorial graphic. Ad format options include: text ads, display ads and video ads. Ad delivery – In the settings of your Google AdWords campaign, changing the settings of […]

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Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

The Ultimate SEO Glossary of SEO Jargon

A Above the fold – The term ‘above the fold’ is the technical term for the percentage of a web page that is visible on your monitor before you scroll. As your above the fold content is what the user first sees when your page first loads, it is important that this is optimised to […]

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Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

Google AdWords Keyword Match Types and Negatives

What are keywords in PPC? Keywords are crucial to PPC advertising success as they drive the entire PPC machine. Without keywords, your ads will not be triggered and will not appear in front of your desired audience. The purpose of keywords is that they connect a searcher’s search term to a relevant ad that you […]

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Customer Experiences Concept. Positive Review and Feedback, Businessman in Suit Present Excellent Rating with Smiling icon for a Satisfaction on digital tablet

How To Improve Your Ecommerce SEO Performance

Whether you have just begun your journey with an ecommerce website or are a fully established business with a loyal customer base, ecommerce SEO will be an important factor for driving potential customers and sales. With recent reports revealing that 44% of online shoppers begin the purchase process by using a search engine, ecommerce has […]

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