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The Ultimate PPC Glossary & Cheatsheet

A Ads – When using Google AdWords for paid advertising, you are given many different ad options in which to populate with ad copy or a relevant advertorial graphic. Ad format options include: text ads, display ads and video ads. Ad delivery – In the settings of your Google AdWords campaign, changing the settings of […]

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The Ultimate SEO Glossary of SEO Jargon

A Above the fold – The term ‘above the fold’ is the technical term for the percentage of a web page that is visible on your monitor before you scroll. As your above the fold content is what the user first sees when your page first loads, it is important that this is optimised to […]

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Google AdWords Keyword Match Types and Negatives

What are keywords in PPC? Keywords are crucial to PPC advertising success as they drive the entire PPC machine. Without keywords, your ads will not be triggered and will not appear in front of your desired audience. The purpose of keywords is that they connect a searcher’s search term to a relevant ad that you […]

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How To Improve Your Ecommerce SEO Performance

Whether you have just begun your journey with an ecommerce website or are a fully established business with a loyal customer base, ecommerce SEO will be an important factor for driving potential customers and sales. With recent reports revealing that 44% of online shoppers begin the purchase process by using a search engine, ecommerce has […]

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Costly PPC Mistakes

Whether you are managing your PPC campaign yourself in-house or using an external PPC agency, you are likely to have invested a lot of time and money into setting up and managing your campaigns. Despite PPC campaigns becoming increasingly more popular amongst online businesses, there are many common and crucial PPC mistakes that we at […]

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How to Write Great Content for SEO & User Experience

In the ever-changing world of SEO; elements and techniques that once were guaranteed to boost your rankings may not have the same impact or even have an opposite negative impact! Despite the ever-changing atmosphere in online presence and visibility, content has always been king. Although the technique in which content is written has changed over […]

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