Conversion Actions You Should Be Tracking

Implementing Google Analytics code on your site is a great way to start tracking and monitoring how users interact with your webpages, but it doesn’t stop there. Whilst standard Google Analytics implementation provides you with behind the scenes data, in order to actually track what actions your users are taking on your website you will […]

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How To Use Google Search Console For SEO

When it comes to monitoring your web presence and website health, Google Webmaster Tools (now known as Google Search Console) is the most effective tool for identifying issues with your site such as indexation and crawl errors which is ideal for SEO. Crawl Errors If your site has thousands of pages, it can be a […]

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The Importance Of Knowing Your Buyer Persona

As a business owner, employee or otherwise you should know your buyer persona in order to be able to create content and marketing strategies that will appeal to them and encourage them to enter the buying cycle. What Is A Buyer Persona? A buyer persona is essential a representation of your ‘perfect’ customer, the ideal […]

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Black Hat SEO Techniques That WILL Get Your Site Penalised

SEO has changed in the last 5 years, and has dramatically changed in the last 15. Is SEO dead? No, but it is different and it would be ignorant to pretend otherwise. The In Front team have a combined 20+ years’ experience in the SEO world so over the years we have watched as once […]

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The 5 Google Tools You NEED To Be Using To Succeed

Google is a household name and is the go-to resource when you want an answer to, well, anything! On average 3.5 billion searches are made on Google per day and 1.2 trillion searches are made per year, impressive right? As well as this 73% of all searches made globally on desktop and mobile devices are […]

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10 Reasons Why Every Business Should Blog

We’ve all heard that content is key for SEO, yet it is incredible how many businesses aren’t utilising blogging as an avenue for traffic and leads. Blogging is a great way to engage with current and potential customers by answering their questions and giving them the information they’re looking for. If you’re wondering “Why does […]

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