Backlinks are crucial for building authority, gaining a presence on authoritative websites to reach your target customer and to build a valuable backlink profile of high quality websites linking back to your webpages. An important part of SEO which many webmasters fail to monitor is identifying which websites are linking to your website. You could […]
Understanding how Google ranks your PPC ads is the first step in mastering PPC and running effective PPC campaigns. Many webmasters wrongly believe that increasing your CPC bids across your campaigns will ensure a higher ad rank, however, this is not always the case. What is Quality Score? Quality score is a measure of Google’s […]
Landing pages are crucial for both SEO and PPC, so if you find that your pages have a high CTR but a low conversion rate then it might be because your landing pages aren’t conversion friendly. In this article we are going to discuss how to create a great landing page for PPC that actually works, […]
Any online business should be regularly monitoring their organic rankings. But what do you do if you check up on your position within the organic search results, only to find that you’ve disappeared from the search results? Dropping in the rankings can be stressful for any business, as even a few hours out of the […]
If you rely on Organic as your primary channel of traffic and leads, it is crucial that your organic presence is being recognised and that you are enticing people to click through to your site. Your organic listing should not only include select keywords that are relevant to what your target audience would search for, […]
We all know that content is key, yet it’s surprising how many webmasters think it is unnecessary to invest time and resources into the creation of valuable content for their website. The evidence that high quality content is directly linked to good organic rankings is indisputable and this has been the case for the last […]
