The title tags and meta descriptions of your webpages are often something written upon website launch and then forgotten about. Out of sight, out of mind. However, your meta tags provide the user (and Google) valuable information about what the webpage is about before the page even loads. If you are receiving high volumes of […]
Any successful advertising campaign is based on a solid strategy. However, without thorough testing of your ad copy you could be missing opportunities to grab the attention of potential customers and encourage them to convert. The only thing standing between a potential customer and your website is your ad. It’s your job to write compelling […]
Instagram has quickly become one of the most popular and most used social platforms in recent years. Many businesses are waking up to the realisation that they can tap into a whole new demographic of potential customers by creating an Instagram strategy. Unlike its counterparts, Instagram isn’t the place for the ‘hard-sell’ approach. Instagram’s demographic […]
What is Google My Business? Google My Business (GMB) is a free Google service designed to help promote local businesses in the search results. This tool enables business owners to manage how they appear online across Google and make their business stand out in an increasingly competitive market. Not only for large enterprises with multiple […]
We all know that content is key for SEO success, however, videos can help enhance your SEO performance and overall customer engagement. Video content can add additional value to your content and help humanise your brand to new and existing customers, creating an all-important brand persona. A study by Oberlo has shown that 54% of […]
Every successful SEO strategy is based on a solid set of keywords. The first step of strategy creation is keyword research and finding the best terms and phrases to optimise your website for to gain the most traffic and revenue. However, to stay competitive you must regularly review your SEO keywords. Adding in new keywords […]
