A study has recently been released that delvers deeper into user behaviour in terms of why users click on paid search ads and the main reasons which sway them to click on your ad rather than your competitors. Previous studies based their data on the fact that users could not distinguish between paid ads and […]
Content remains to be king as we go into 2019, but you may want to reconsider your current writing style if you want your content to get the attention it deserves. For your content to be successful in 2019 it needs to be all about the audience and provide them with information and tips that […]
With 2018 drawing to a close, it’s time to look onwards to 2019 and put an SEO strategy in place so that you are prepared for the new trends and changes in the industry. 2018 has been quite the year for SEO; Google has changed the scene by prioritising mobile and speed as important ranking […]
All elements of your digital marketing strategy rely on landing pages that convert; often the primary reason your SEO, PPC or social media efforts are failing is because your landing pages just aren’t that good. A good landing page provides information, whilst being visually enticing with the goal to lead to conversions at a good […]
LinkedIn is the most important social media platform for B2B businesses and can be extremely effective for lead generation. For brands looking to reach a professional demographic to sell or pitch to, LinkedIn is the place to be. Here are the most important LinkedIn statistics for 2018: LinkedIn has 260 million monthly active users 40% […]
Important Twitter Stats for 2018 Whilst Twitter hasn’t seen a significant amount of growth over the past few years, their loyal users are very active and it remains to be a popular platform for both users and advertisers. In order to see the value of Twitter as an advertising platform you first need to see […]
