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Paris, France - October 19, 2017 : Wordpress homepage under a magnifying glass. WordPress is a free and open-source blogging tool and a content management system (CMS) based on PHP and MySQL

Reasons To Change Your Meta Titles & Descriptions

The title tags and meta descriptions of your webpages are often something written upon website launch and then forgotten about. Out of sight, out of mind. However, your meta tags provide the user (and Google) valuable information about what the webpage is about before the page even loads. If you are receiving high volumes of […]

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3 Ad Copy Mistakes To Avoid

Any successful advertising campaign is based on a solid strategy. However, without thorough testing of your ad copy you could be missing opportunities to grab the attention of potential customers and encourage them to convert. The only thing standing between a potential customer and your website is your ad. It’s your job to write compelling […]

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How To Use Instagram For Business

Instagram has quickly become one of the most popular and most used social platforms in recent years. Many businesses are waking up to the realisation that they can tap into a whole new demographic of potential customers by creating an Instagram strategy. Unlike its counterparts, Instagram isn’t the place for the ‘hard-sell’ approach. Instagram’s demographic […]

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Benefits of Google My Business

What is Google My Business? Google My Business (GMB) is a free Google service designed to help promote local businesses in the search results. This tool enables business owners to manage how they appear online across Google and make their business stand out in an increasingly competitive market. Not only for large enterprises with multiple […]

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How Videos Enhance Your SEO

We all know that content is key for SEO success, however, videos can help enhance your SEO performance and overall customer engagement. Video content can add additional value to your content and help humanise your brand to new and existing customers, creating an all-important brand persona. A study by Oberlo has shown that 54% of […]

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Why You Should Change Your SEO Keywords

Every successful SEO strategy is based on a solid set of keywords. The first step of strategy creation is keyword research and finding the best terms and phrases to optimise your website for to gain the most traffic and revenue. However, to stay competitive you must regularly review your SEO keywords. Adding in new keywords […]

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