Link auditing is an essential process for all webmasters to get a clear picture of their complete backlink profile, which will then enable you to identify any bad links that you want to ‘disavow’. Disavowing is the process of asking the search engines to disregard any irrelevant or low quality links that you don’t want […]
Think you know all there is to know about your website? Wrong. If you’re a webmaster that is currently using an analytics tool such as Google Analytics (if you’re not, you should be!) then you are open to a vast amount of important data about your website to help you identify problem areas. If you’re […]
A Ads – When using Google AdWords for paid advertising, you are given many different ad options in which to populate with ad copy or a relevant advertorial graphic. Ad format options include: text ads, display ads and video ads. Ad delivery – In the settings of your Google AdWords campaign, changing the settings of […]
A Above the fold – The term ‘above the fold’ is the technical term for the percentage of a web page that is visible on your monitor before you scroll. As your above the fold content is what the user first sees when your page first loads, it is important that this is optimised to […]
What are keywords in PPC? Keywords are crucial to PPC advertising success as they drive the entire PPC machine. Without keywords, your ads will not be triggered and will not appear in front of your desired audience. The purpose of keywords is that they connect a searcher’s search term to a relevant ad that you […]
Whether you have just begun your journey with an ecommerce website or are a fully established business with a loyal customer base, ecommerce SEO will be an important factor for driving potential customers and sales. With recent reports revealing that 44% of online shoppers begin the purchase process by using a search engine (Google, Bing, […]
