What is HTTPS? HTTPS stands for HyperText Transfer Protocol Secure. HTTPS is the method that serves a site in a secure environment, essentially meaning secure communication between a browser and webserver. By implementing HTTPS this will protect your search history and personal information you have entered on webpages being seen by others. HTTPS is the […]
What is redirection? Redirection is the process of forwarding one single URL to another URL. Ensuring that you are using the correct type of redirect for your requirements is essential so that you are not giving search engines incorrect information about the status of your pages which may then lead you to lose traffic due […]
Schema structured data are snippets of information shown in search results in addition to the usual meta title and meta description. The additional data can take the form of reviews, site links, prices, images, to name just a few. Structured snippets can make an organic listing stand out in the Google search results. They can […]
What is canonicalization? Canonicalization is the process of defining a dominant version or ‘canonical’ version of a page and redirecting all other URL’s with the same content to a default version of that page. Without canonicalization in place, Google will crawl this content on separate URLs and consider it duplicate content. By using canonicalization for […]
When you think of optimising your website for SEO, you think of keyword rich content and top class user experience. Despite these factors being the basis of having a well optimised site, it is shocking how few webmasters optimise their images for SEO. SEO friendly images aren’t only for the benefit of search engines, but […]
To offer the best search experience to a user, Google tries it’s best to filter out as much duplicate content as possible – Why? Because we aren’t interested in seeing multiple search result pages with the similar or exact text. Duplicate content is similar or identical content which appears in multiple locations on the Internet […]
