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The purpose of a robots.txt file, also known as the robots exclusion protocol, is to give webmasters control over what pages robots (commonly called spiders) can crawl and index on their site. A typical robots.txt file, placed on your site’s server, should include your sitemap’s URL and any other parameters you wish to put in […]

On average, a user waits 3 seconds for a page to load before the wait time becomes too long and they decide to go back to the previous page or leave the site altogether, which may lead them into the hands of your competitor. Page speed is an important aspect for you to consider when […]

On page SEO elements are changes you can make to your website that may positively or negatively affect your search engine rankings. In the past, webmasters focused solely on gaining backlinks to their site to improve their rankings and manipulate search engines. As Google’s ranking signals have improved over the last few years, proving that […]

Billions of people now own a smartphone and they are constantly accessing the Internet for general information, social purposes and to buy goods etc. The increased usage of smartphones and tablets has made mobile optimisation and marketing a must for many online businesses. Therefore, if you own a website and you are wondering whether or […]

The purpose of a Meta description tag is to describe what a web page is about in more detail than the title tag. Meta descriptions are snippets of text that appear under your title tag in the SERPs for searches relevant to your topic. Meta descriptions should entice the user to click through to your […]

Internal links are links from one page on a domain to another on the same domain. In the past, webmasters spent a large amount of time gaining backlinks to their website in the hope of increasing their rankings purely by gaining somewhat low quality links as ‘votes’ for their site. However, it is often overlooked […]