redirects for SEO

How Does Redirection Impact SEO?

What is redirection? Redirection is the process of forwarding one single URL to another URL. Ensuring that you are using the correct type of redirect for your requirements is essential so that you are not giving search engines incorrect information about the status of your pages which may then lead you to lose traffic due […]

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google structured snippets

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Schema Structured Data

Schema structured data are snippets of information shown in search results in addition to the usual meta title and meta description. The additional data can take the form of reviews, site links, prices, images, to name just a few. Structured snippets can make an organic listing stand out in the Google search results. They can […]

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Should small businesses rely on social media

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Canonicalization For SEO: Canonical URL’s

What is canonicalization? Canonicalization is the process of defining a dominant version or ‘canonical’ version of a page and redirecting all other URL’s with the same content to a default version of that page. Without canonicalization in place, Google will crawl this content on separate URLs and consider it duplicate content. By using canonicalization for […]

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wordpress images

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Image SEO: How to Optimise Your Images for SEO

When you think of optimising your website for SEO, you think of keyword rich content and top class user experience. Despite these factors being the basis of having a well optimised site, it is shocking how few webmasters optimise their images for SEO. SEO friendly images aren’t only for the benefit of search engines, but […]

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fix duplicate content

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What is Duplicate Content & How To Avoid It!

To offer the best search experience to a user, Google tries it’s best to filter out as much duplicate content as possible – Why? Because we aren’t interested in seeing multiple search result pages with the similar or exact text. Duplicate content is similar or identical content which appears in multiple locations on the Internet […]

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seo title

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What is a Title Tag & How To Optimise Your Title For SEO

A title tag is most commonly used to give a name to a document or webpage. Not only do they give the reader a brief insight into what the page will contain, title tags also appear in search engines such as Google in the search results pages. Title tags can be optimised for search engines […]

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