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mobile optimisation techniques

What is Mobile Optimisation & Why Do I Need Mobile SEO?

Billions of people now own a smartphone and they are constantly accessing the Internet for general information, social purposes and to buy goods etc. The increased usage of smartphones and tablets has made mobile optimisation and marketing a must for many online businesses. Therefore, if you own a website and you are wondering whether or […]

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google structured snippets

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What is a Meta Description & How To Optimise It For SEO?

The purpose of a Meta description tag is to describe what a web page is about in more detail than the title tag. Meta descriptions are snippets of text that appear under your title tag in the SERPs for searches relevant to your topic. Meta descriptions should entice the user to click through to your […]

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ranking report

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What Are Internal Links & How Can They Improve SEO?

Internal links are links from one page on a domain to another on the same domain. In the past, webmasters spent a large amount of time gaining backlinks to their website in the hope of increasing their rankings purely by gaining somewhat low quality links as ‘votes’ for their site. However, it is often overlooked […]

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404 http error code

HTTP Status Codes For SEO: What Do They Mean?

Whenever a search engine or user makes a request to gain access to a web server, a HTTP response is returned. HTTP stands for HyperText Transfer Protocol and these statuses report the success of the requests. There are six main unique HTTP status codes, each containing three digits, which can be returned. The first digit […]

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