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To offer the best search experience to a user, Google tries it’s best to filter out as much duplicate content as possible – Why? Because we aren’t interested in seeing multiple search result pages with the similar or exact text. Duplicate content is similar or identical content which appears in multiple locations on the Internet […]

A title tag is most commonly used to give a name to a document or webpage. Not only do they give the reader a brief insight into what the page will contain, title tags also appear in search engines such as Google in the search results pages. Title tags can be optimised for search engines […]

The purpose of a robots.txt file, also known as the robots exclusion protocol, is to give webmasters control over what pages robots (commonly called spiders) can crawl and index on their site. A typical robots.txt file, placed on your site’s server, should include your sitemap’s URL and any other parameters you wish to put in […]

On average, a user waits 3 seconds for a page to load before the wait time becomes too long and they decide to go back to the previous page or leave the site altogether, which may lead them into the hands of your competitor. Page speed is an important aspect for you to consider when […]

On page SEO elements are changes you can make to your website that may positively or negatively affect your search engine rankings. In the past, webmasters focused solely on gaining backlinks to their site to improve their rankings and manipulate search engines. As Google’s ranking signals have improved over the last few years, proving that […]

Billions of people now own a smartphone and they are constantly accessing the Internet for general information, social purposes and to buy goods etc. The increased usage of smartphones and tablets has made mobile optimisation and marketing a must for many online businesses. Therefore, if you own a website and you are wondering whether or […]