Unlike paid advertising or social media marketing, SEO takes time to be effective and in order to obtain the ROI for your campaigns you need to be aware of how to measure SEO success. Measuring your SEO depends on your industry and your business goals, however, three KPIs remain the same across all campaigns: Keyword […]
If you keep up with SEO lingo, you will likely have heard ‘content is king’ more times than you can count, but it’s true. Content is a key factor that Google takes into account when defining the context of your pages and ultimately ranking them. Google has strict guidelines that webmasters and agencies like In […]
There are hundreds of ranking factors that will impact your SEO rankings and how Google defines the quality of your pages; when used together these elements form a solid SEO strategy. However, one technical element of page structure that is often overlooked or not understood to be important for SEO is header tags. Header tags […]
Whether you’re a PPC pro or a newbie, it can be confusing when you’ve set up your ads and Google flags them as disapproved. What have you done wrong? Google is cracking down on poor quality ads and have been doing so for quite some time now, even diving into your paused ads to flag […]
Just like any business, yours has a purpose. You didn’t spend years building and creating a business just for it to sit there and exist, did you? Your business exists to provide a product, service or experience. Just like your website. Your website leads customers on a path towards your purpose with the aim to […]
The digital world allows us to reach people far and wide, but what happens when we want to target local customers? PPC can be costly with not a lot of return if done incorrectly, it’s very easy for Google to run away with your budget if you don’t know what you’re doing. In this article […]
