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Google AdWords

Google AdWords Keyword Match Types and Negatives

What are keywords in PPC? Keywords are crucial to PPC advertising success as they drive the entire PPC machine. Without keywords, your ads will not be triggered and will not appear in front of your desired audience. The purpose of keywords is that they connect a searcher’s search term to a relevant ad that you […]

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seo elements for ecommerce sites

Ecommerce SEO: Where You’re Going Wrong & How To Fix It

Whether you have just begun your journey with an ecommerce website or are a fully established business with a loyal customer base, ecommerce SEO will be an important factor for driving potential customers and sales. With recent reports revealing that 44% of online shoppers begin the purchase process by using a search engine (Google, Bing, […]

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the business need for ppc

5 Common & Crucial PPC Mistakes That Are Ruining Your Paid Search Campaigns

When it comes to paid search advertising, whether you are managing the campaign yourself in-house or using an external PPC agency, you are likely to have invested a lot of time and money into setting up and managing your paid campaigns. Despite PPC campaigns becoming increasingly more popular amongst online businesses, there are many common […]

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writing content for seo

How to Write Great Content for SEO & User Experience

In the ever-changing world of SEO; elements and techniques that once were guaranteed to boost your rankings may not have the same impact or even have an opposite negative impact! Despite the ever-changing atmosphere in online presence and visibility, content has always been king. Although the technique in which content is written has changed over […]

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a guide to the wordpress plugin

WordPress: A Guide to the Yoast SEO Plugin

With little knowledge of SEO and how to optimise your website for search engines and users, it can be hard to achieve the rankings you deserve. However if your website is built on WordPress optimisation has never been easier! With the help of the Yoast SEO plugin you can easily and quickly optimise your entire […]

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the rise of https search results

Image Source: https://www.flickr.com/photos/smemon/15944989872/

What is HTTPS & What Does It Mean For SEO?

What is HTTPS? HTTPS stands for HyperText Transfer Protocol Secure. HTTPS is the method that serves a site in a secure environment, essentially meaning secure communication between a browser and webserver. By implementing HTTPS this will protect your search history and personal information you have entered on webpages being seen by others. HTTPS is the […]

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