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Why Your Website Is Your Most Effective Marketing Tool

Marketing covers a broad spectrum of different tactics and techniques to all drive traffic (and hopefully leads) to your website. Whether the traffic comes from your content marketing, paid search advertising, search marketing or email marketing – you invest a lot of time and money into these channels. Despite this, these marketing tools aren’t the […]

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The Four Cornerstones Of A Successful SEO Strategy

There’s no denying that SEO can be complicated; on top of the existing complications there’s also the industry jargon and vague comments from Google to make everything overcomplicated. It’s easy to get consumed by SEO ranking factors, rumours and information that just isn’t true – to then only achieve minimal progress or actually cause more […]

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Why SEO Takes Time To Be Effective

Unlike with PPC where results are fairly instant, SEO takes time to be effective and for you to start seeing results. PPC is a short term solution that can bring in a lot of leads but for a potentially high cost whereas SEO is a long term solution that can provide you with maximum visibility […]

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Why Are My PPC Ads Not Showing in Google?

Have you set up your PPC account and loaded it with fully optimised campaigns but getting nothing but tumbleweeds back? Don’t panic – there is likely one issue behind the scenes causing your ads to not show in Google, here are 10 that may be the culprit! Your Campaign/Ad Groups/Ads Are Paused Perhaps the most […]

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Why You Should Write Content For Users First, And Google Second

We are a strong believer that content is key for SEO; we have seen first-hand the positive impact on rankings and user experience quality content can have. The thing is, webmasters seem to be ignoring the user experience and quality content part of content creation. ‘Make pages primarily for users, not for search engines’ – […]

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Benefits Of Using Google Tag Manager

What is Google Tag Manager? Google Tag Manager is a free online tool that enables webmasters to easily add, edit and update tracking on their webpages without hardcoding. What Can Be Tracked Through Google Tag Manager? Social engagement Enquiries Transactions Conversions Calls Downloads Newsletter/blog subscribes Remarketing (and more!) Benefits of Google Tag Manager We think […]

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