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writing content for seo

How to Write Great Content for SEO & User Experience

In the ever-changing world of SEO; elements and techniques that once were guaranteed to boost your rankings may not have the same impact or even have an opposite negative impact! Despite the ever-changing atmosphere in online presence and visibility, content has always been king. Although the technique in which content is written has changed over […]

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a guide to the wordpress plugin

WordPress: A Guide to the Yoast SEO Plugin

With little knowledge of SEO and how to optimise your website for search engines and users, it can be hard to achieve the rankings you deserve. However if your website is built on WordPress optimisation has never been easier! With the help of the Yoast SEO plugin you can easily and quickly optimise your entire […]

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the rise of https search results

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What is HTTPS & What Does It Mean For SEO?

What is HTTPS? HTTPS stands for HyperText Transfer Protocol Secure. HTTPS is the method that serves a site in a secure environment, essentially meaning secure communication between a browser and webserver. By implementing HTTPS this will protect your search history and personal information you have entered on webpages being seen by others. HTTPS is the […]

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redirects for SEO

How Does Redirection Impact SEO?

What is redirection? Redirection is the process of forwarding one single URL to another URL. Ensuring that you are using the correct type of redirect for your requirements is essential so that you are not giving search engines incorrect information about the status of your pages which may then lead you to lose traffic due […]

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google structured snippets

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Schema Structured Data

Schema structured data are snippets of information shown in search results in addition to the usual meta title and meta description. The additional data can take the form of reviews, site links, prices, images, to name just a few. Structured snippets can make an organic listing stand out in the Google search results. They can […]

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Should small businesses rely on social media

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Canonicalization For SEO: Canonical URL’s

What is canonicalization? Canonicalization is the process of defining a dominant version or ‘canonical’ version of a page and redirecting all other URL’s with the same content to a default version of that page. Without canonicalization in place, Google will crawl this content on separate URLs and consider it duplicate content. By using canonicalization for […]

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