We’ve all heard that content is key for SEO, yet it is incredible how many businesses aren’t utilising blogging as an avenue for traffic and leads. Blogging is a great way to engage with current and potential customers by answering their questions and giving them the information they’re looking for. If you’re wondering “Why does […]
Myth 1 “If I rank via PPC for my primary term I won’t rank organically, Google won’t show me twice for the same search!” Myth solved: PPC ads have no impact on your SEO rankings, positively or negatively. If your organic listing and PPC ad are both seen as relevant to a search query, then […]
Link auditing is an essential process for all webmasters to get a clear picture of their complete backlink profile, which will then enable you to identify any bad links that you want to ‘disavow’. Disavowing is the process of asking the search engines to disregard any irrelevant or low quality links that you don’t want […]
Think you know all there is to know about your website? Wrong. If you’re a webmaster that is currently using an analytics tool such as Google Analytics (if you’re not, you should be!) then you are open to a vast amount of important data about your website to help you identify problem areas. If you’re […]
A Ads – When using Google AdWords for paid advertising, you are given many different ad options in which to populate with ad copy or a relevant advertorial graphic. Ad format options include: text ads, display ads and video ads. Ad delivery – In the settings of your Google AdWords campaign, changing the settings of […]
A Above the fold – The term ‘above the fold’ is the technical term for the percentage of a web page that is visible on your monitor before you scroll. As your above the fold content is what the user first sees when your page first loads, it is important that this is optimised to […]
