Accurately monitoring how your website is performing in Google isn’t easy; even with Google Analytics installed, it only shows you a top level insight into your traffic and sales. If you’re at your wits end trying to troubleshoot why your website is performing poorly in Google, you may actually be doing more harm than good […]
Search engine optimisation is the process of optimising a website using techniques that follow Google’s Webmaster Guidelines but ultimately provide the user with the best answer to their search queries. SEO requires knowledge of not only search engines but people, too. With this tried and tested knowledge of search engines and user intent, well tested […]
In life, if you don’t ask, you don’t get – and marketing is no different. This is an important lesson in not only life but business, too. If you don’t ask for help then you can’t expect for people to understand that you need it. The same goes for your website, how are users meant […]
In order to successfully optimise your website, you firstly need to understand the process of how search engines crawl and index websites to appear in the search results. Understanding the core logic behind search engines will give you essential knowledge before you start optimisation work, saving you time but primarily preventing you from making potentially […]
The sole purpose of Google’s core algorithm is to provide answers to user’s questions. It’s that simple. This explains why Google shows snippets, carousels, paid ads and local map listings for specific results – to ensure that the user finds the most relevant answer to their question in as little clicks as possible. In order […]
Competing against big brands as a small business can be difficult; these business giants are notorious for having dedicated in-house marketing teams with a large budget to play with. Due to this, many small to medium businesses wrongly assume that their PPC campaigns have no chance of succeeding due to the uneven playing field and […]
