graphs in google analytics

Important Google Analytics Stats YOU Should Be Monitoring

Think you know all there is to know about your website? Wrong. If you’re a webmaster that is currently using an analytics tool such as Google Analytics (if you’re not, you should be!) then you are open to a vast amount of important data about your website to help you identify problem areas. If you’re […]

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ppc glossary and jargon guide

The Ultimate PPC Glossary & Cheatsheet

A Ads – When using Google AdWords for paid advertising, you are given many different ad options in which to populate with ad copy or a relevant advertorial graphic. Ad format options include: text ads, display ads and video ads. Ad delivery – In the settings of your Google AdWords campaign, changing the settings of […]

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decode seo jargon

The Ultimate SEO Glossary of SEO Jargon

A Above the fold – The term ‘above the fold’ is the technical term for the percentage of a web page that is visible on your monitor before you scroll. As your above the fold content is what the user first sees when your page first loads, it is important that this is optimised to […]

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Google AdWords

Google AdWords Keyword Match Types and Negatives

What are keywords in PPC? Keywords are crucial to PPC advertising success as they drive the entire PPC machine. Without keywords, your ads will not be triggered and will not appear in front of your desired audience. The purpose of keywords is that they connect a searcher’s search term to a relevant ad that you […]

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seo elements for ecommerce sites

Ecommerce SEO: Where You’re Going Wrong & How To Fix It

Whether you have just begun your journey with an ecommerce website or are a fully established business with a loyal customer base, ecommerce SEO will be an important factor for driving potential customers and sales. With recent reports revealing that 44% of online shoppers begin the purchase process by using a search engine (Google, Bing, […]

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the business need for ppc

5 Common & Crucial PPC Mistakes That Are Ruining Your Paid Search Campaigns

When it comes to paid search advertising, whether you are managing the campaign yourself in-house or using an external PPC agency, you are likely to have invested a lot of time and money into setting up and managing your paid campaigns. Despite PPC campaigns becoming increasingly more popular amongst online businesses, there are many common […]

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