PPC can be an extremely effective and powerful marketing method if set up and managed correctly. Unfortunately, consumers don’t see all the behind-the-scenes work you’ve put in. All they see are your ads, so they best be good! High quality, relevant PPC ads have a lower cost per clicks and higher click-through rates than lower […]
The pressure of ensuring you are producing regular, quality content to your website can cloud the actual purpose of your content – the reader. Content marketing is an entry level method of reaching out to new prospects whilst they are in the research stage of the buying cycle. By being present in the content they […]
Unbounce recently carried out a study where 750 consumers and 395 webmasters were questioned about page speed and the role it plays in their online experience. The data from the report has returned some interesting statistics that webmasters should sit up and take notice of. Web-savvy individuals may understand (and even sympathize) if your website […]
Online is more competitive than ever before, and a new study on customer satisfaction has discovered new information backing the importance of updating your website regularly. Blue Fountain Media recently conducted a study with the help of 1,015 US based Internet users aged between 18 and 60. The most valuable information for webmasters to take […]
Social media has taken off in recent years and has become the main method of communication for both users and businesses alike. For businesses, there are plenty of benefits of using social media platforms beyond keeping up with the latest memes and celebrity gossip. In this article, we are going to discuss the three main […]
A study has recently been released that delvers deeper into user behaviour in terms of why users click on paid search ads and the main reasons which sway them to click on your ad rather than your competitors. Previous studies based their data on the fact that users could not distinguish between paid ads and […]
