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The Importance Of Knowing Your Buyer Persona

As a business owner, employee or otherwise you should know your buyer persona in order to be able to create content and marketing strategies that will appeal to them and encourage them to enter the buying cycle. What Is A Buyer Persona? A buyer persona is essential a representation of your ‘perfect’ customer, the ideal […]

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Black Hat SEO Techniques That WILL Get Your Site Penalised

SEO has changed in the last 5 years, and has dramatically changed in the last 15. Is SEO dead? No, but it is different and it would be ignorant to pretend otherwise. The In Front team have a combined 20+ years’ experience in the SEO world so over the years we have watched as once […]

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The 5 Google Tools You NEED To Be Using To Succeed

Google is a household name and is the go-to resource when you want an answer to, well, anything! On average 3.5 billion searches are made on Google per day and 1.2 trillion searches are made per year, impressive right? As well as this 73% of all searches made globally on desktop and mobile devices are […]

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why should my business be blogging

10 Reasons Why Every Business Should Blog

We’ve all heard that content is key for SEO, yet it is incredible how many businesses aren’t utilising blogging as an avenue for traffic and leads. Blogging is a great way to engage with current and potential customers by answering their questions and giving them the information they’re looking for. If you’re wondering “Why does […]

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Top 5 PPC Myths That Just Aren’t True

Myth 1 “If I rank via PPC for my primary term I won’t rank organically, Google won’t show me twice for the same search!” Myth solved: PPC ads have no impact on your SEO rankings, positively or negatively. If your organic listing and PPC ad are both seen as relevant to a search query, then […]

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A photo by Rayi Christian Wicaksono. unsplash.com/photos/6PF6DaiWz48

How To Use The Google Disavow Tool

Link auditing is an essential process for all webmasters to get a clear picture of their complete backlink profile, which will then enable you to identify any bad links that you want to ‘disavow’. Disavowing is the process of asking the search engines to disregard any irrelevant or low quality links that you don’t want […]

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