3 Reasons Why Your Business Needs To Blog

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We all know that when it comes to SEO, content is key. You may be considering setting up a blog on your business website but are unsure about what the benefits of having a blog and regularly updating it are.

The benefits of blogging are endless, as long as you are consistent and your blog content isn’t solely promotional – that’s what your service pages are for!

Keep reading to discover the reasons you should have a business blog and how it can drive more traffic to your website.

Increase Website Traffic

By posting frequent, high quality content to your blog you are increasing the likelihood of your website being found in the search results and gaining more traffic. Whether you are a B2B or B2C business, by writing content that answers the queries potential customers may be searching for, you are leading them to your website where they may download your whitepaper, enquire about your services or purchase a product.

Gain New Customers

Part of the sales funnel for many people now includes research; looking for reviews, finding out more information about the product/service and discovering where the best place to buy is. Content is powerful, you can use your words to persuade a potential customer to shop with you instead of your competitors. Each industry will require different styles of content. A clothes retailer could regularly blog about upcoming fashion trends and mention items they sell that fit in with the trend, for example.

Build Trust

Reputation in business is everything. By dedicating time to maintaining your blog frequently, you are ensuring that you are always writing content that is going to be helpful for potential customers. The best thing about blog content is that, assuming the topic you are writing about is evergreen, you can gain traffic and enquiries for years to come from a blog post you wrote year ago! Some major websites have actually stated that 90% of their overall traffic comes from old blog posts, which shows how much blog content can stand the test of time and doesn’t only reap immediate rewards. Show potential customers that you are a valuable source of trustworthy information and they’ll keep coming back for more.

Need help thinking of content ideas for your blog? Don’t have the time to write content yourself and want to outsource it to a team of knowledgeable writers? Contact the team now for a quote!

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