What Is On-Page SEO?

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On-page SEO factors are features present on your website that can be seen to influence your ranking position within the organic search results. This involves your website’s technological setup, usability, and content, including blog posts, landing pages, and meta tags & descriptions – among other things. As these factors are known to impact your performance within the search results, this makes them features that you can improve for higher search rankings.

The goal of every SEO plan is to achieve the highest possible search engine rankings. To achieve this, we all work to create websites that Google’s algorithm will adore. That’s what search engine optimisation is all about.

Essential Factors Effecting Your On-Page SEO

The key components of your website should be the main focus of any successful on-page SEO strategy. The following are some of the most crucial on-page SEO elements that you should be optimising for your company website.


Your site speed, set-up, and technical features

Site speed is a key component in on-page ranking. Users don’t like to waste time waiting for pages to load, hence Google favours sites with quick loading times. Use Google’s Page Speed Insights tool if you’re unsure of how quickly (or slowly) your site loads. By highlighting locations where your site’s speed can be improved, this useful tool will help you focus your efforts.


The quality of your content and use of keywords

More often than not, it’s likely to assume that your potential customers will be visiting your company website to find more information on the products or services that you’re offering. No matter the question that they need answering or the details they’re looking for, it’s crucial to create quality content that meets their needs.

Your content is read and reviewed by search engines like Google, and the content on your website will heavily influence how well it ranks for a given search query. In order to effectively reach your audience, your content must be educational, simple to read, and focused on the appropriate keywords.

Along with producing high-quality material, you should also get rid of or fix any low-quality content already present on your website. Thin material might seriously hurt your SEO. To keep your content in good form, take the time to locate these pages and assess how they can be improved to better the quality of information being presented to your readers.

Your site structure and internal linking

An effective site structure makes it easier for Google (and users) to understand your website and explore its contents. The best technique to create a strong site structure is through internal linking. The first step is to direct a lot of internal connections to your most crucial content; These pages are regarded as cornerstone content. The pages that are receiving few (if any) internal links should be cleaned up, next. These pages are examples of orphaned content. You should choose whether to make improvements to such pages and include more internal links going to them, or whether to eliminate them entirely.

Featured snippet example

Search appearance

SEO heavily relies on how your website appears in the search results. The things you do to improve your search appearance are part of your site, even though the search results aren’t. Because of this, we regard structured data, meta descriptions, and SEO titles as key components of on-page SEO that should be fully optimised with your keywords and potential customers in mind.

The pictures and videos you use

To make your website more visually appealing, consider adding quality photographs and videos that will elevate your content and attract the attention of your target audience. When carried out well, there are a number of SEO advantages.

By giving the images that you use across your website informative titles, captions, and alt tags, you’ll work to improve site accessibility, meaning a larger audience can benefit from your website. Additionally, there is a possibility that your photographs will appear in the Google Image search results. To learn more about image SEO, read our dedicated article.


A little more work goes into adding videos to your website than adding photographs, but enhancing your videos for SEO can bring a number of benefits to those willing to learn, helping to diversify your content and improve your search engine rankings simultaneously.


To sum up

The most significant on-page SEO variables have been covered. Make sure your website is functioning properly and that your technical SEO is up to standard before anything else. Second, develop content that is user-centred and keyword-focused. Thirdly, improve your website’s usability and performance to make it easier for users and search engines to navigate.

Since each of these elements contributes to your website, you should work on them to ensure that your on-page SEO is the best that it can be!

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