15 Surprising Stats About SEO

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Without a basic understanding of what SEO is and why your business needs to invest in SEO to compete with your competitors, you will be missing out on an extremely important avenue of revenue. The statistics speak for themselves!

  1. 95% of all search traffic goes to the first page of search results
  2. 90% of webpages on the Internet receive no organic traffic at all
  3. 68% of all clicks go to the first five organic listings on Google
  4. Increasing your rankings by one position can increase CTR by up to 30%
  5. 89% of marketers agree that SEO is successful
  6. 85% of businesses agree that a combined SEO & PPC strategy is best for attracting new customers
  7. 49% of marketers report organic search has the highest ROI
  8. 44% of businesses invest in SEO
  9. The first organic search result receives 10 times more likely to be clicked than the tenth result
  10. URLs that contain a keyword have a CTR that is 45% higher than a URL without keyword optimisation
  11. SEO generates 1000% more traffic than social media
  12. Businesses that spend less than £400 per month on SEO services were 75% more likely to be dissatisfied with their investment than those who invest £400+ per month
  13. 57% of marketing executives agree that content development is the most important element of an SEO strategy
  14. Google processes more than 5 billion searches every day!
  15. There are over 200 ranking factors within Google’s search algorithm

For more information on how SEO can benefit your business, read our knowledge base.

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