SEO Content Writing Techniques
We all know that content is key, yet it’s surprising how many webmasters think it is unnecessary to invest time and resources into the creation of valuable content for their website. The evidence that high quality content is directly linked to good organic rankings is indisputable and this has been the case for the last decade; algorithms may change but this has always remained to be true.
Whilst content has always been an important factor for SEO, links used to be the buzzword. Whilst gaining quality links into your site is crucial (when following white hat techniques and Google best practises), well written high quality content can help your website perform better and appear higher in the search results. Good content can dramatically increase your visibility and trust online if optimised correctly – but not only for search engines.
If you take anything away from this article we hope it’s that it doesn’t matter how much content is on your website if it’s low quality. You could have hundreds of pages full of content but if it is a topic that has been covered time and time again, it’s not of interest to users or search engines unless you are adding new information.
Why is quality content important?
- As an expert in your niche, writing about what you do should be easy! If you are writing content that is very thin on information and looks to be just a rewritten version of an original article then this will make your business look you don’t know what you’re talking about.
- In the age of the web where there are so many sites offering similar information, users only want to read the highest quality out there. Why would a user settle to read your 150 word paraphrased article when they could go to your competitor’s website and get in depth original information?
- Writing content for users but optimising for SEO should be done in such a way that when the user is reading your article there are not keywords stuffed into every possible sentence which makes it unreadable! An article written for the purpose of the user will perform better than one written purely for search engines.
- Put simply, an article written for the users can help and educate the users. An article written for the search engines cannot.
Are you ready to start writing content that will interest your target audience and be seen as high quality by Google?
Planning & Frameworks
When you have an original idea for a piece of content it can be easy to run with the topic and get the article out within an hour, but will it really be good quality? Planning your content and creating a framework can help you ensure that you are maximising the impact of your headline, subheadings, body content and everything in-between! Investing time into your content and creating a persona that your target audience will engage with can make all the difference to how your content is perceived.
Write For Users But Optimise For SEO
At the end of the day, search engines are not going to buy your products or invent in your services. The content you write should be informative, engaging and persuasive to potential customers who are interested in what you offer. Yes, of course you should be optimising your pages for relevant keywords so that you appear in the search results to prospective customers but you should not make this the main aim of the content and it should not come across like you are writing specifically for search engines.
Use Keywords With Caution
If you’re an avid Internet user then you’ve probably come across an article online that doesn’t read quite right…this is likely due to the author trying to stuff keywords into the article where they wouldn’t naturally occur. All content on your site should be for the benefit of the user; create a page on a specific service you offer so people searching for a similar service can find your page because it’s relevant, don’t create hundreds of pages based on keywords alone purely to rank for them.
Optimise Your Organic Listing
The title of your content and the meta description are what appear in the search results, these should be enticing and give the users an insight into what they are going to be reading if they click through to your site. It’s your job to tell the user why they should click through to YOUR article and not your competitors, are you offering an e-guide? Free download? Exclusive insight and/or interviews? Include keywords in your meta description but once again, don’t stuff keywords!
Provide Additional Rich Media
Content is key, but content is no longer just text based. Rich media can completely transform your article into an authoritative information source in your industry, providing illustrative examples to support your points can make the article a higher quality. Using images, infographics or embedded videos can not only further engage your audience but make them stay on your website for longer!
Still not convinced content is the way forward? Get in touch with the team at In Front Digital and ask about our content development service.Back to Blog