Reasons To Change Your Meta Titles & Descriptions
The title tags and meta descriptions of your webpages are often something written upon website launch and then forgotten about. Out of sight, out of mind. However, your meta tags provide the user (and Google) valuable information about what the webpage is about before the page even loads.
If you are receiving high volumes of organic traffic, be cautious tweaking and changing your meta tags as what you have in place is working for you. However, you should begin reoptimizing your pages if the following sounds like you!
Keyword volumes change over time therefore your pages may be optimised for keywords that no one is searching for anymore! Regular keyword research is essential for keeping up with trends and ensuring that your business, products or services can be easily found by the right people with the right search terms.
Google Analytics provides you with a deep insight into every single webpage on your website. You can easily find out how many visitors your pages get per day/week/month/year, how long they spend on your website, how many pages they view in one session and more. The most obvious sign that your meta tags aren’t appealing to your target audience is a low organic CTR.
Impressive USPs are the key to getting users to click through to your pages, so ensuring that your meta descriptions are optimised with your most up-to-date USPs can boost traffic. USPs can be anything from free or fast delivery, awards you have won or something more specific to your industry.
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